Builder Prime vs Close CRM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Builder Prime

See full pricing history

USD · US · source: www.builderprime.com

Plan	Pricing	Charged by	Offer type
Starter	USD 399 monthly From $399/month	Flat · starting per month	Standalone · Starting at
Growth Highlighted	USD 747 monthly From $747/month	Flat · starting per month	Standalone · Starting at
Enterprise	Contact sales Custom	Flat · franchises, multi-location and 50-plus-user teams	Standalone · Contact sales

Close CRM

See full pricing history

USD · US · source: close.com

Plan	Pricing	Charged by	Offer type
Solo — primary	USD 19 monthly · USD 9 / month with annual commitment $19 per user / month $9 per user / month	Seat · per user / month	Standalone · Fixed
Essentials — primary	USD 49 monthly · USD 35 / month with annual commitment $49 per user / month $35 per user / month	Seat · per user / month	Standalone · Fixed
Growth — primary Highlighted	USD 109 monthly · USD 99 / month with annual commitment $109 per user / month $99 per user / month	Seat · per user / month	Standalone · Fixed
Scale — primary	USD 149 monthly · USD 139 / month with annual commitment $149 per user / month $139 per user / month	Seat · per user / month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Builder Prime

Starter

Plan card Three core-user seats: Included
Plan card CRM and lead management: Included
Plan card Pipeline workflows: Included
Plan card Customer records: Included

Growth

Plan card Five core-user seats: Included
Plan card Multi-crew operations: Included
Plan card CRM reporting: Included
Plan card Bolt Insights AI: Included

Enterprise

Plan card Volume user discounts: Included
Plan card Multi-location operations: Included
Plan card Enterprise configuration: Included
Plan card Field-user access: Included

Close CRM

Solo — primary

Chloe & AI Features AI credits included: 500 credits/month

Included
Essentials Users: 1 user

Included
Essentials Leads: 10,000 leads

Included
Essentials Workflows: Excluded

Essentials — primary

Chloe & AI Features AI credits included: 1,000 credits/month

Included
Core Features Contacts & Leads: Unlimited

Included
Core Features Team collaboration features: Included
Core Features Built-in forms, email, calling & SMS: Included
Core Features Centralized inbox & task list: Included
Core Features Workflows: Excluded

Growth — primary

Chloe & AI Features AI credits included: 1,500 credits/month

Included
Core Features Automated workflows: Included
Core Features Use Chloe in Workflows: Included
Core Features Power dialer: Included
Core Features Custom activities: Included
Core Features Send bulk email: Included

Scale — primary

Chloe & AI Features AI credits included: 2,000 credits/month

Included
Core Features Role-based access & permissions: Included
Core Features Lead visibility rules: Included
Core Features Predictive dialer: Included
Core Features Unlimited call recording retention: Included
Core Features Live call coaching: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Builder Prime

August 27, 2026 Source
- Starter: USD 399 monthly
- Growth: USD 747 monthly
- Enterprise: Contact sales

Close CRM

August 27, 2026 Source
- Solo — primary: USD 19 monthly · USD 9 / month with annual commitment
- Essentials — primary: USD 49 monthly · USD 35 / month with annual commitment
- Growth — primary: USD 109 monthly · USD 99 / month with annual commitment
- Scale — primary: USD 149 monthly · USD 139 / month with annual commitment