Buffer vs Lately

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Buffer

See full pricing history

USD · US · source: buffer.com

Plan	Pricing	Charged by	Offer type
Free	Free Free forever; connect up to 3 channels	Flat · free forever	Standalone · Free
Essentials Highlighted	USD 5 / month with annual commitment $5/month for 1 channel; $60 billed yearly	Unit · per channel per month, billed yearly	Standalone · Fixed
Team	USD 10 / month with annual commitment $10/month for 1 channel; $120 billed yearly	Unit · per channel per month, billed yearly	Standalone · Fixed

Lately

See full pricing history

USD · US · source: www.lately.ai

Plan	Pricing	Charged by	Offer type
Starter — annual	USD 14 monthly · USD 14 / month with annual commitment $14 /month billed annually	Flat · per month billed annually	Standalone · Fixed
Growth — annual Highlighted	USD 199 monthly · USD 199 / month with annual commitment $199 /month billed annually	Flat · per month billed annually	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Buffer

Free

Plan card Connected channels: Up to 3

Limited
Plan card Scheduled posts: 10 per channel; refill anytime

Limited
Plan card Ideas: 100

Limited
Plan card User accounts: 1

Limited
Plan card AI Assistant: Included
Plan card Insights: Included
Plan card API access: 1 API key; 3,000 requests per month

Limited
Plan card Community inbox: Included

Essentials

Plan card Scheduled posts per channel: Unlimited

Included
Plan card Ideas: Unlimited

Included
Plan card User accounts: 1

Limited
Plan card AI Assistant: Included
Plan card Advanced analytics: Included
Plan card API access: 3 API keys; 7,500 requests per month

Limited
Plan card Community inbox: Included
Plan card Hashtag manager: Included
Plan card First comment scheduling: Included

Team

Plan card Scheduled posts per channel: Unlimited

Included
Plan card Ideas: Unlimited

Included
Plan card Team members: Unlimited

Included
Plan card AI Assistant: Included
Plan card Advanced analytics: Included
Plan card API access: 5 API keys; 15,000 requests per month

Limited
Plan card Community inbox: Included
Plan card Access levels: Included
Plan card Content approval workflows: Included

Lately

Starter — annual

Highlights Repurpose longform text, audio & video into engaging social posts: Included
Highlights Voice model: 1

Included
Highlights Social channels: 5

Included
Highlights User seat: 1

Included

Growth — annual

Highlights Everything in Starter: Included
Highlights Full calendar plus AI scheduling: Included
Highlights Performance analytics: Included
Highlights Voice model editing: Included
Highlights RSS feed integration: Included
Highlights Voice model: 1

Included
Highlights Social channels: 5

Included
Highlights User seats: 3

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Buffer

August 29, 2026
Official pricing page
- Free: Free
- Essentials: USD 5 / month with annual commitment
- Team: USD 10 / month with annual commitment

Lately

August 27, 2026
Official pricing page
- Starter — annual: USD 14 monthly · USD 14 / month with annual commitment
- Growth — annual: USD 199 monthly · USD 199 / month with annual commitment