Buffer vs Hootsuite

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Buffer

See full pricing history

USD · US · source: buffer.com

Plan	Pricing	Charged by	Offer type
Free	Free Free forever; connect up to 3 channels	Flat · free forever	Standalone · Free
Essentials Highlighted	USD 5 / month with annual commitment $5/month for 1 channel; $60 billed yearly	Unit · per channel per month, billed yearly	Standalone · Fixed
Team	USD 10 / month with annual commitment $10/month for 1 channel; $120 billed yearly	Unit · per channel per month, billed yearly	Standalone · Fixed

Hootsuite

See full pricing history

USD · US · source: www.hootsuite.com

Plan	Pricing	Charged by	Offer type
Standard	USD 99 / month with annual commitment $99 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Professional Highlighted	USD 199 / month with annual commitment $199 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Advanced	USD 399 / month with annual commitment $399 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Enterprise	Contact sales Custom	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Buffer

Free

Plan card Connected channels: Up to 3

Limited
Plan card Scheduled posts: 10 per channel; refill anytime

Limited
Plan card Ideas: 100

Limited
Plan card User accounts: 1

Limited
Plan card AI Assistant: Included
Plan card Insights: Included
Plan card API access: 1 API key; 3,000 requests per month

Limited
Plan card Community inbox: Included

Essentials

Plan card Scheduled posts per channel: Unlimited

Included
Plan card Ideas: Unlimited

Included
Plan card User accounts: 1

Limited
Plan card AI Assistant: Included
Plan card Advanced analytics: Included
Plan card API access: 3 API keys; 7,500 requests per month

Limited
Plan card Community inbox: Included
Plan card Hashtag manager: Included
Plan card First comment scheduling: Included

Team

Plan card Scheduled posts per channel: Unlimited

Included
Plan card Ideas: Unlimited

Included
Plan card Team members: Unlimited

Included
Plan card AI Assistant: Included
Plan card Advanced analytics: Included
Plan card API access: 5 API keys; 15,000 requests per month

Limited
Plan card Community inbox: Included
Plan card Access levels: Included
Plan card Content approval workflows: Included

Hootsuite

Standard

Highlights Schedule unlimited social posts: Included
Highlights Generate posts and images with AI: Included
Highlights Respond to messages from one inbox: Included
Highlights Monitor your brand and competitors: Included
General Social accounts: 10

Included
General User seats: 1+

Included

Professional

Highlights Manage unlimited social accounts: Included
Highlights Automate inbox replies and workflows: Included
Highlights Forecast social trends up to 90 days ahead: Included
Highlights Build custom performance reports: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Advanced

Highlights Review and approve content with your team: Included
Highlights Assign and auto-route messages to the right team members: Included
Highlights Coordinate content and customer care: Included
Highlights Measure team performance and efficiency: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Enterprise

Highlights Prove the impact of social with advanced analytics: Included
Highlights Uncover trends across social, digital, and AI with advanced listening: Included
Highlights Secure access with single sign-on (SSO): Included
Highlights Stay compliant with custom compliance solutions: Included
General Social accounts: Unlimited

Included
General User seats: Custom

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Buffer

August 29, 2026
Official pricing page
- Free: Free
- Essentials: USD 5 / month with annual commitment
- Team: USD 10 / month with annual commitment

Hootsuite

September 21, 2026
Official pricing page
- Standard: USD 99 / month with annual commitment
- Professional: USD 199 / month with annual commitment
- Advanced: USD 399 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Standard — per user/month, billed annually: USD 99 monthly · USD 99 / month with annual commitment
- Professional — per user/month, billed annually: USD 199 monthly · USD 199 / month with annual commitment
- Advanced — per user/month, billed annually: USD 399 monthly · USD 399 / month with annual commitment