Brand24 vs Later

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Brand24

See full pricing history

USD · US · source: brand24.com

Plan	Pricing	Charged by	Offer type
Individual	USD 249 monthly · USD 199 / month with annual commitment $249/month or $199/month billed annually	Flat · per month	Standalone · Fixed
Team	USD 349 monthly · USD 299 / month with annual commitment $349/month or $299/month billed annually	Flat · per month	Standalone · Fixed
Pro Highlighted	USD 499 monthly · USD 399 / month with annual commitment $499/month or $399/month billed annually	Flat · per month	Standalone · Fixed
Business	USD 699 monthly · USD 599 / month with annual commitment $699/month or $599/month billed annually	Flat · per month	Standalone · Fixed
Enterprise	USD 1499 / month with annual commitment From $1,499/month billed annually	Flat · per month	Standalone · Starting at

Later

See full pricing history

USD · US · source: later.com

Plan	Pricing	Charged by	Offer type
Starter	USD 18.75 / month with annual commitment $18.75 USD/month billed yearly	Flat · per month	Standalone · Fixed
Growth	USD 37.5 / month with annual commitment $37.50 USD/month billed yearly	Flat · per month	Standalone · Fixed
Scale	USD 82.5 / month with annual commitment $82.50 USD/month billed yearly	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Brand24

Individual

Plan card 3 keywords: Included
Plan card 2,000 mentions per month: Included
Plan card 1 user: Included
Plan card AI sentiment analysis: Included

Team

Plan card 7 keywords: Included
Plan card 10,000 mentions per month: Included
Plan card Unlimited users: Included
Plan card Hourly updates: Included

Pro

Plan card 12 keywords: Included
Plan card 40,000 mentions per month: Included
Plan card Real-time updates: Included
Plan card Priority support: Included

Business

Plan card 25 keywords: Included
Plan card 100,000 mentions per month: Included
Plan card Advanced reports: Included
Plan card Real-time updates: Included

Enterprise

Plan card Custom keyword count: Included
Plan card Custom mention limit: Included
Plan card Unlimited users: Included
Plan card Priority support: Included

Later

Starter

Plan card 1 social set: Included
Plan card 8 profiles: Included
Plan card 1 user: Included
Plan card Instagram, Facebook, and TikTok: Included

Growth

Plan card 2 social sets: Included
Plan card 16 profiles: Included
Plan card 2 users: Included
Plan card Approval workflows: Included

Scale

Plan card 6 social sets: Included
Plan card 48 profiles: Included
Plan card 4 users: Included
Plan card Two years of platform analytics: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Brand24

August 27, 2026 Source
- Individual: USD 249 monthly · USD 199 / month with annual commitment
- Team: USD 349 monthly · USD 299 / month with annual commitment
- Pro: USD 499 monthly · USD 399 / month with annual commitment
- Business: USD 699 monthly · USD 599 / month with annual commitment
- Enterprise: USD 1499 / month with annual commitment

Later

August 27, 2026 Source
- Starter: USD 18.75 / month with annual commitment
- Growth: USD 37.5 / month with annual commitment
- Scale: USD 82.5 / month with annual commitment