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Brand24 vs Later

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Brand24

See full pricing history

USD · US · source: brand24.com

Plan Pricing Charged by Offer type
Individual
USD 249 monthly · USD 199 / month with annual commitment

$ 249 per month $ 199 per month, billed annually

 Flat Standalone · Fixed
Team
USD 349 monthly · USD 299 / month with annual commitment

$ 349 per month $ 299 per month, billed annually

 Flat Standalone · Fixed
Pro Highlighted
USD 499 monthly · USD 399 / month with annual commitment

$ 499 per month $ 399 per month, billed annually

 Flat Standalone · Fixed
Business
USD 699 monthly · USD 599 / month with annual commitment

$ 699 per month $ 599 per month, billed annually

 Flat Standalone · Fixed
Enterprise
USD 1499 / month with annual commitment

from $ 1499 per month, billed annually

 Flat Standalone · Starting at

Later

See full pricing history

USD · US · source: later.com

Plan Pricing Charged by Offer type
Starter
USD 18.75 / month with annual commitment

$ 18.75 USD/month* Billed yearly 3 months free | 25% off

 Flat · USD/month Standalone · Fixed
Growth Highlighted
USD 37.5 / month with annual commitment

$ 37.50 USD/month* Billed yearly 3 months free | 25% off

 Flat · USD/month Standalone · Fixed
Scale
USD 82.5 / month with annual commitment

$ 82.50 USD/month* Billed yearly 3 months free | 25% off

 Flat · USD/month Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Brand24

Individual

Highlights

Keywords

3

Included

Highlights

Mentions

2K / mo

Included

Highlights

Users

1

Included

Highlights

Update frequency

every 12h

Included

AI features

AI Sentiment Analysis

Included

Support & Success

Chat Support

Excluded

Filtering

Lightning Search

Excluded

AI features

AI Events Detection

Excluded

AI features

AI Brand Assistant

Excluded

AI features

AI Insights

Excluded

AI features

Topic Analysis

Excluded

AI features

Smart Context Search

Excluded

AI features

AI Visibility module

Limited

Team

Highlights

Keywords

7

Included

Highlights

Mentions

10k / mo

Included

Highlights

Users

Unlimited

Included

Highlights

Update frequency

every hour

Included

Support & Success

Chat Support

Included

AI features

AI Sentiment Analysis

Included

Filtering

Lightning Search

Excluded

AI features

AI Events Detection

Excluded

AI features

AI Brand Assistant

Excluded

AI features

AI Insights

Excluded

AI features

Topic Analysis

Excluded

AI features

Smart Context Search

Excluded

AI features

AI Visibility module

Limited

Pro

Highlights

Keywords

12

Included

Highlights

Mentions

40K / mo

Included

Highlights

Users

Unlimited

Included

Highlights

Update frequency

Realtime

Included

Support & Success

Priority support

Included

Filtering

Lightning Search

Included

AI features

AI Sentiment Analysis

Included

AI features

AI Events Detection

Included

AI features

AI Brand Assistant

Included

AI features

AI Insights

for 2 projects

Included

AI features

Topic Analysis

Up to 2 projects

Included

AI features

Smart Context Search

Add-on

Limited

AI features

AI Visibility module

Add-on

Limited

Business

Highlights

Keywords

25

Included

Highlights

Mentions

100K / mo

Included

Highlights

Users

Unlimited

Included

Highlights

Update frequency

Realtime

Included

Support & Success

Priority support

Included

Filtering

Lightning Search

Included

AI features

AI Sentiment Analysis

Included

AI features

AI Events Detection

Included

AI features

AI Brand Assistant

Included

AI features

AI Insights

for 5 projects

Included

AI features

Topic Analysis

Unlimited

Included

AI features

Smart Context Search

Add-on

Limited

Support & Success

Client Success Lead

Included

Reporting and Alerting

Advanced Reports

Included

AI features

AI Visibility module

Add-on

Limited

Enterprise

Highlights

Keywords

Custom keyword count

Included

Highlights

Mentions

Custom mentions limit

Included

Highlights

Users

Unlimited

Included

Highlights

Update frequency

Realtime

Included

Support & Success

Priority support

Included

Filtering

Lightning Search

Included

AI features

AI Sentiment Analysis

Included

AI features

AI Events Detection

Included

AI features

AI Brand Assistant

Included

AI features

AI Insights

Unlimited

Included

AI features

Topic Analysis

Unlimited

Included

AI features

Smart Context Search

Included

Support & Success

Client Success Lead

Included

Reporting and Alerting

Advanced Reports

Included

Support & Success

Dedicated consulting

Included

AI features

AI Visibility module

Included

Later

Starter

Plan overview

Social Sets

1 (8 social profiles)

Included

Plan overview

Users

1 user

Included

Plan overview

Social posts

30 per profile, per month

Limited

Plan overview

AI credits

5 per month

Limited

Planning & Scheduling

Instagram Reels Audio

Included

Planning & Scheduling

Instagram, Facebook, & TikTok Best Time to Post

Included

Planning & Scheduling

Multi-profile Best Times to Post

Excluded

Planning & Scheduling

Smart Scheduling with Future Trends

Excluded

Planning & Scheduling

Instagram Product Tagging

Excluded

Analytics

Platform analytics

Up to 3 months

Limited

Analytics

Custom Analytics

Excluded

Analytics

Meta Ads Analytics

Excluded

Analytics

Instagram Analytics

Up to 3 months

Limited

Analytics

TikTok Analytics

Up to 3 months

Limited

Analytics

Facebook Analytics

Up to 3 months

Limited

Analytics

Threads Analytics

Up to 3 months

Limited

Analytics

Link in Bio Analytics

Up to 1 year

Limited

Link in Bio

Link in Bio

Included

Team Collaboration

Access Groups

1

Limited

Team Collaboration

Internal & External collaboration and approvals

Excluded

Team Collaboration

Share Calendar

Excluded

Team Collaboration

Calendar Notes

Excluded

Team Collaboration

Post Comments & Activity Log

Excluded

Team Collaboration

Content Approval Workflow

Excluded

Team Collaboration

External Comment Workflow

Excluded

Team Collaboration

Custom roles and permissions

Excluded

Social Inbox

Social inbox

Excluded

Content Creation Tools

UGC collection

Excluded

Content Creation Tools

Collect by Tags

Excluded

Content Creation Tools

Collect by Mentions

Excluded

Social Listening

Competitive Benchmarking

Excluded

Social Listening

Future Insights

Excluded

Social Listening

Brand Health

Excluded

Social Listening

Brand Mentions

Excluded

Support

Basic customer support

Included

Support

Prioritized Support

Excluded

Plan overview

Extra Social Sets, users and AI credits

not available

Excluded

Growth

Plan overview

Social Sets

2 (16 social profiles)

Included

Plan overview

Users

2 users

Included

Plan overview

Social posts

180 per profile, per month

Limited

Plan overview

AI credits

50 per month

Limited

Plan overview

Everything in Starter

Included

Planning & Scheduling

Multi-profile Best Times to Post

Included

Planning & Scheduling

Smart Scheduling with Future Trends

Included

Planning & Scheduling

Instagram Product Tagging

Included

Analytics

Platform analytics

up to 1 year

Limited

Analytics

Custom Analytics

Excluded

Analytics

Meta Ads Analytics

Excluded

Analytics

Instagram Analytics

Up to 1 year

Limited

Analytics

TikTok Analytics

Up to 1 year

Limited

Analytics

Facebook Analytics

Up to 1 year

Limited

Analytics

Threads Analytics

Up to 1 year

Limited

Analytics

Link in Bio Analytics

Up to 1 year

Limited

Team Collaboration

Access Groups

Unlimited

Included

Team Collaboration

Internal & External collaboration and approvals

Included

Team Collaboration

Share Calendar

Included

Team Collaboration

Calendar Notes

Included

Team Collaboration

Post Comments & Activity Log

Included

Team Collaboration

Content Approval Workflow

Included

Team Collaboration

External Comment Workflow

Included

Team Collaboration

Custom roles and permissions

Included

Social Inbox

Social inbox

Included

Content Creation Tools

UGC collection

Included

Content Creation Tools

Collect by Tags

Included

Content Creation Tools

Collect by Mentions

Included

Social Listening

Competitive Benchmarking

Excluded

Social Listening

Future Insights

Excluded

Social Listening

Brand Health

Excluded

Social Listening

Brand Mentions

Excluded

Support

Prioritized Support

Excluded

Scale

Plan overview

Social Sets

6 (48 social profiles)

Included

Plan overview

Users

4 users

Included

Plan overview

Social posts

Unlimited

Included

Plan overview

AI credits

100 per month

Limited

Plan overview

Everything in Growth

Included

Analytics

Meta Ads Analytics

Included

Analytics

Custom analytics

Included

Analytics

Platform analytics

up to 2 years

Limited

Analytics

Instagram Analytics

Up to 2 years

Limited

Analytics

TikTok Analytics

Up to 2 years

Limited

Analytics

Facebook Analytics

Up to 2 years

Limited

Analytics

Threads Analytics

Up to 2 years

Limited

Analytics

Link in Bio Analytics

Up to 2 years

Limited

Social Listening

Competitive benchmarking

Included

Social Listening

Future industry insights

Included

Social Listening

Brand Health

Included

Social Listening

Brand Mentions

Included

Team Collaboration

Access Groups

Unlimited

Included

Support

Priority support

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Brand24

  1. Official pricing page
    • Individual: USD 249 monthly · USD 199 / month with annual commitment
    • Team: USD 349 monthly · USD 299 / month with annual commitment
    • Pro: USD 499 monthly · USD 399 / month with annual commitment
    • Business: USD 699 monthly · USD 599 / month with annual commitment
    • Enterprise: USD 1499 / month with annual commitment
  2. Official pricing page
    • Individual: USD 249 monthly · USD 199 / month with annual commitment
    • Team: USD 349 monthly · USD 299 / month with annual commitment
    • Pro: USD 499 monthly · USD 399 / month with annual commitment
    • Business: USD 699 monthly · USD 599 / month with annual commitment
    • Enterprise: USD 1499 / month with annual commitment

Later

  1. Official pricing page
    • Starter: USD 18.75 / month with annual commitment
    • Growth: USD 37.5 / month with annual commitment
    • Scale: USD 82.5 / month with annual commitment
  2. Official pricing page
    • Starter: USD 18.75 / month with annual commitment
    • Growth: USD 37.5 / month with annual commitment
    • Scale: USD 82.5 / month with annual commitment