Brand24 vs Hootsuite

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Brand24

See full pricing history

USD · US · source: brand24.com

Plan	Pricing	Charged by	Offer type
Individual	USD 249 monthly · USD 199 / month with annual commitment $ 249 per month $ 199 per month, billed annually	Flat	Standalone · Fixed
Team	USD 349 monthly · USD 299 / month with annual commitment $ 349 per month $ 299 per month, billed annually	Flat	Standalone · Fixed
Pro Highlighted	USD 499 monthly · USD 399 / month with annual commitment $ 499 per month $ 399 per month, billed annually	Flat	Standalone · Fixed
Business	USD 699 monthly · USD 599 / month with annual commitment $ 699 per month $ 599 per month, billed annually	Flat	Standalone · Fixed
Enterprise	USD 1499 / month with annual commitment from $ 1499 per month, billed annually	Flat	Standalone · Starting at

Hootsuite

See full pricing history

USD · US · source: www.hootsuite.com

Plan	Pricing	Charged by	Offer type
Standard	USD 99 / month with annual commitment $99 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Professional Highlighted	USD 199 / month with annual commitment $199 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Advanced	USD 399 / month with annual commitment $399 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Enterprise	Contact sales Custom	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Brand24

Individual

Highlights Keywords: 3

Included
Highlights Mentions: 2K / mo

Included
Highlights Users: 1

Included
Highlights Update frequency: every 12h

Included
AI features AI Sentiment Analysis: Included
Support & Success Chat Support: Excluded
Filtering Lightning Search: Excluded
AI features AI Events Detection: Excluded
AI features AI Brand Assistant: Excluded
AI features AI Insights: Excluded
AI features Topic Analysis: Excluded
AI features Smart Context Search: Excluded
AI features AI Visibility module: Limited

Team

Highlights Keywords: 7

Included
Highlights Mentions: 10k / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: every hour

Included
Support & Success Chat Support: Included
AI features AI Sentiment Analysis: Included
Filtering Lightning Search: Excluded
AI features AI Events Detection: Excluded
AI features AI Brand Assistant: Excluded
AI features AI Insights: Excluded
AI features Topic Analysis: Excluded
AI features Smart Context Search: Excluded
AI features AI Visibility module: Limited

Pro

Highlights Keywords: 12

Included
Highlights Mentions: 40K / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: for 2 projects

Included
AI features Topic Analysis: Up to 2 projects

Included
AI features Smart Context Search: Add-on

Limited
AI features AI Visibility module: Add-on

Limited

Business

Highlights Keywords: 25

Included
Highlights Mentions: 100K / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: for 5 projects

Included
AI features Topic Analysis: Unlimited

Included
AI features Smart Context Search: Add-on

Limited
Support & Success Client Success Lead: Included
Reporting and Alerting Advanced Reports: Included
AI features AI Visibility module: Add-on

Limited

Enterprise

Highlights Keywords: Custom keyword count

Included
Highlights Mentions: Custom mentions limit

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: Unlimited

Included
AI features Topic Analysis: Unlimited

Included
AI features Smart Context Search: Included
Support & Success Client Success Lead: Included
Reporting and Alerting Advanced Reports: Included
Support & Success Dedicated consulting: Included
AI features AI Visibility module: Included

Hootsuite

Standard

Highlights Schedule unlimited social posts: Included
Highlights Generate posts and images with AI: Included
Highlights Respond to messages from one inbox: Included
Highlights Monitor your brand and competitors: Included
General Social accounts: 10

Included
General User seats: 1+

Included

Professional

Highlights Manage unlimited social accounts: Included
Highlights Automate inbox replies and workflows: Included
Highlights Forecast social trends up to 90 days ahead: Included
Highlights Build custom performance reports: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Advanced

Highlights Review and approve content with your team: Included
Highlights Assign and auto-route messages to the right team members: Included
Highlights Coordinate content and customer care: Included
Highlights Measure team performance and efficiency: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Enterprise

Highlights Prove the impact of social with advanced analytics: Included
Highlights Uncover trends across social, digital, and AI with advanced listening: Included
Highlights Secure access with single sign-on (SSO): Included
Highlights Stay compliant with custom compliance solutions: Included
General Social accounts: Unlimited

Included
General User seats: Custom

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Brand24

September 21, 2026
Official pricing page
- Individual: USD 249 monthly · USD 199 / month with annual commitment
- Team: USD 349 monthly · USD 299 / month with annual commitment
- Pro: USD 499 monthly · USD 399 / month with annual commitment
- Business: USD 699 monthly · USD 599 / month with annual commitment
- Enterprise: USD 1499 / month with annual commitment
August 27, 2026
Official pricing page
- Individual: USD 249 monthly · USD 199 / month with annual commitment
- Team: USD 349 monthly · USD 299 / month with annual commitment
- Pro: USD 499 monthly · USD 399 / month with annual commitment
- Business: USD 699 monthly · USD 599 / month with annual commitment
- Enterprise: USD 1499 / month with annual commitment

Hootsuite

September 21, 2026
Official pricing page
- Standard: USD 99 / month with annual commitment
- Professional: USD 199 / month with annual commitment
- Advanced: USD 399 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Standard — per user/month, billed annually: USD 99 monthly · USD 99 / month with annual commitment
- Professional — per user/month, billed annually: USD 199 monthly · USD 199 / month with annual commitment
- Advanced — per user/month, billed annually: USD 399 monthly · USD 399 / month with annual commitment