Apptoto vs Setmore

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Apptoto

See full pricing history

USD · US · source: www.apptoto.com

Plan	Pricing	Charged by	Offer type
Base — standard	USD 30 monthly · USD 23.1 / month with annual commitment $360/year vs $468/year (23% off)	Flat · per month	Standalone · Fixed

Setmore

See full pricing history

USD · US · source: www.setmore.com

Plan	Pricing	Charged by	Offer type
Free	Free $0 user / mo	Seat · user / mo	Standalone · Free
Pro Highlighted	USD 12 monthly · USD 5 / month with annual commitment $ 12 and $ 5 user / month annual billing	Seat · user / month	Standalone · Fixed
Enterprise	Contact sales	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Apptoto

Base — standard

Highlights Unlimited Manual Messages: Included
Highlights Unlimited Booking Pages: Included
Highlights User & Calendar Slots: Includes 1 user & 1 calendar

Included
Highlights Automated Message Credits per month: Included credits

Included
Messaging Automatic reminder messages: Included
Messaging Text (SMS), email, and voice calls: Included
Messaging 10 DLC Compliance: Included
App Apptoto Mobile App: Included
Messaging Reserved Caller ID: Included
Messaging Rules-based messaging: Included
Messaging Realtime notifications: Included
Messaging Two-way messaging: Included
Calendar Two-way calendar sync: Included
Messaging Opt-out / Opt-in lists: Included
Analytics Charts and reports: Included
Booking Online booking: Included
Booking Sign-up pages: Included
Booking Unlimited bookings: Included
Booking Capture mobile numbers: Included
Booking Custom fields: Included
Booking Multiple calendar support: Included
Booking Custom "Add to calendar" content: Included
Messaging Apptoto Connect: Included
Messaging Automatic follow-ups: Included
Features Calendar and inbox search: Included
Messaging Auto replies (bots): Included
Messaging Staff messaging: Included
Payments Payments Integration: Included
API Public Developer API: Included
Support Basic Support - Email & Chat: Included
Integrations Basic Integrations - Google, Microsoft, etc.: Included

Setmore

Free

Subscription Users: Up to 4

Limited
Booking experience and customization Remove Setmore branding: Excluded
Service Offerings Custom service availability: Excluded
Service Offerings Recurring appointments: Excluded
Service Offerings Video appointments: Excluded
Calendar Management 2-way calendar sync: Excluded
Business management Google review requests: Excluded
Payment Deposits: Excluded
Customer management Block customers: Excluded
Customer management HIPAA: Signed BAA

Excluded
Integrations & Extensions API access: Excluded
Notifications and reminders SMS reminders: Excluded
Notifications and reminders Multiple reminders: 1 reminder

Limited
24/7 human support Priority support: Excluded
24/7 human support Account optimization: Excluded
24/7 human support Integration setup assistance: Excluded
24/7 human support Growth and SEO guidance: Excluded
24/7 human support Instant video support: Excluded

Pro

Subscription Users: Unlimited

Included
Booking experience and customization Remove Setmore branding: Included
Service Offerings Custom service availability: Included
Service Offerings Recurring appointments: Included
Service Offerings Video appointments: Included
Calendar Management 2-way calendar sync: Included
Business management Google review requests: Included
Payment Deposits: Included
Customer management Block customers: Included
Customer management HIPAA: Signed BAA

Included
Integrations & Extensions API access: Included
Notifications and reminders SMS reminders: Included
Notifications and reminders Multiple reminders: 2 reminders

Included
24/7 human support Priority support: Included
24/7 human support Account optimization: Included
24/7 human support Integration setup assistance: Included
24/7 human support Growth and SEO guidance: Included
24/7 human support Instant video support: Included

Enterprise

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Apptoto

August 27, 2026
Official pricing page
- Base — standard: USD 30 monthly · USD 23.1 / month with annual commitment

Setmore

September 21, 2026
Official pricing page
- Free: Free
- Pro: USD 12 monthly · USD 5 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Free — Free: Free
- Pro — Pro: USD 5 monthly · USD 5 / month with annual commitment