Apptoto vs Fresha

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Apptoto

See full pricing history

USD · US · source: www.apptoto.com

Plan	Pricing	Charged by	Offer type
Base — standard	USD 30 monthly · USD 23.1 / month with annual commitment $360/year vs $468/year (23% off)	Flat · per month	Standalone · Fixed

Fresha

See full pricing history

EUR · US · source: www.fresha.com

Plan	Pricing	Charged by	Offer type
Independent	EUR 12.95 monthly €12.95 per month	Flat · per month	Standalone · Fixed
Team	EUR 8.95 monthly €8.95 per team member monthly	Seat · per bookable team member	Standalone · Fixed
Enterprise	Contact sales Custom rates	Other · high-volume businesses with over 20 team members	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Apptoto

Base — standard

Highlights Unlimited Manual Messages: Included
Highlights Unlimited Booking Pages: Included
Highlights User & Calendar Slots: Includes 1 user & 1 calendar

Included
Highlights Automated Message Credits per month: Included credits

Included
Messaging Automatic reminder messages: Included
Messaging Text (SMS), email, and voice calls: Included
Messaging 10 DLC Compliance: Included
App Apptoto Mobile App: Included
Messaging Reserved Caller ID: Included
Messaging Rules-based messaging: Included
Messaging Realtime notifications: Included
Messaging Two-way messaging: Included
Calendar Two-way calendar sync: Included
Messaging Opt-out / Opt-in lists: Included
Analytics Charts and reports: Included
Booking Online booking: Included
Booking Sign-up pages: Included
Booking Unlimited bookings: Included
Booking Capture mobile numbers: Included
Booking Custom fields: Included
Booking Multiple calendar support: Included
Booking Custom "Add to calendar" content: Included
Messaging Apptoto Connect: Included
Messaging Automatic follow-ups: Included
Features Calendar and inbox search: Included
Messaging Auto replies (bots): Included
Messaging Staff messaging: Included
Payments Payments Integration: Included
API Public Developer API: Included
Support Basic Support - Email & Chat: Included
Integrations Basic Integrations - Google, Microsoft, etc.: Included

Fresha

Independent

Highlights Business type: One-person businesses

Included
Subscription Team members: 1

Included
Highlights Calendar: Single calendar column

Included
Communications Messages: 20 free messages

Included
Communications Marketing emails: 50 free marketing emails

Included
Customer support Customer support: Email and chat support

Included
Customer support Phone support: Excluded
Team management Team member profiles: Excluded
Team management Shift scheduling: Excluded
Team management Sales commissions: Excluded
Team management Timesheets clock in and out: Excluded

Team

Highlights Business type: Multiple team member businesses

Included
Subscription Team members: Unlimited

Included
Highlights Calendar: Multiple calendar columns

Included
Communications Messages: 20 free messages per team member

Included
Communications Marketing emails: 50 free marketing emails per team member

Included
Customer support Customer support: Phone, chat, and Email support

Included
Team management Team member profiles: Included
Team management Shift scheduling: Included
Team management Sales commissions: Included
Team management Timesheets clock in and out: Included

Enterprise

Highlights Enterprise solutions: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Apptoto

August 27, 2026
Official pricing page
- Base — standard: USD 30 monthly · USD 23.1 / month with annual commitment

Fresha

September 21, 2026
Official pricing page
- Independent: EUR 12.95 monthly
- Team: EUR 8.95 monthly
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Independent — Independent: EUR 14.95 monthly
- Team — Team: EUR 9.95 monthly