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Apptoto vs Fresha

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: www.apptoto.com

Plan Pricing Charged by Offer type
Base — standard
USD 30 monthly · USD 23.1 / month with annual commitment

$360/year vs $468/year (23% off)

Flat · per month Standalone · Fixed

EUR · US · source: www.fresha.com

Plan Pricing Charged by Offer type
Independent — Independent
EUR 14.95 monthly

€14.95 per month

Flat · per month Standalone · Fixed
Team — Team Highlighted
EUR 9.95 monthly

€9.95 per team member, monthly

Seat · per team member, monthly Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Apptoto

Base — standard

Highlights

Unlimited Manual Messages

Included

Highlights

Unlimited Booking Pages

Included

Highlights

User & Calendar Slots

Includes 1 user & 1 calendar

Included

Highlights

Automated Message Credits per month

Included credits

Included

Messaging

Automatic reminder messages

Included

Messaging

Text (SMS), email, and voice calls

Included

Messaging

10 DLC Compliance

Included

App

Apptoto Mobile App

Included

Messaging

Reserved Caller ID

Included

Messaging

Rules-based messaging

Included

Messaging

Realtime notifications

Included

Messaging

Two-way messaging

Included

Calendar

Two-way calendar sync

Included

Messaging

Opt-out / Opt-in lists

Included

Analytics

Charts and reports

Included

Booking

Online booking

Included

Booking

Sign-up pages

Included

Booking

Unlimited bookings

Included

Booking

Capture mobile numbers

Included

Booking

Custom fields

Included

Booking

Multiple calendar support

Included

Booking

Custom "Add to calendar" content

Included

Messaging

Apptoto Connect

Included

Messaging

Automatic follow-ups

Included

Features

Calendar and inbox search

Included

Messaging

Auto replies (bots)

Included

Messaging

Staff messaging

Included

Payments

Payments Integration

Included

API

Public Developer API

Included

Support

Basic Support - Email & Chat

Included

Integrations

Basic Integrations - Google, Microsoft, etc.

Included

Fresha

Independent — Independent

Highlights

Team members

1

Included

Highlights

Calendar and appointment scheduling

Included

Highlights

Waitlists

Included

Highlights

Point of sale

Included

Highlights

Client management

Included

Highlights

Consultation forms

Included

Highlights

Client ratings and reviews

Included

Highlights

Client Connect

Included

Highlights

Retail and inventory

Included

Highlights

Online product store

Included

Highlights

Quotes and invoices

Included

Highlights

Reporting

Included

Highlights

Marketing tools

Included

Highlights

Deals and promotions

Included

Highlights

Gift cards

Included

Highlights

Packages

Included

Highlights

Memberships

Included

Highlights

Business mobile app

Included

Highlights

Group bookings

Included

Highlights

Processing and finishing times

Included

Highlights

Resources

Included

Highlights

Patch tests

Included

Team — Team

Highlights

Team members

Multiple

Included

Highlights

Calendar and appointment scheduling

Included

Highlights

Waitlists

Included

Highlights

Point of sale

Included

Highlights

Client management

Included

Highlights

Consultation forms

Included

Highlights

Client ratings and reviews

Included

Highlights

Client Connect

Included

Highlights

Retail and inventory

Included

Highlights

Online product store

Included

Highlights

Quotes and invoices

Included

Highlights

Reporting

Included

Highlights

Marketing tools

Included

Highlights

Deals and promotions

Included

Highlights

Gift cards

Included

Highlights

Packages

Included

Highlights

Memberships

Included

Highlights

Business mobile app

Included

Highlights

Group bookings

Included

Highlights

Processing and finishing times

Included

Highlights

Resources

Included

Highlights

Patch tests

Included

Team management

Team member profiles

Included

Team management

Shift scheduling

Included

Team management

Tips

Included

Team management

Login permissions

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Apptoto

  1. Source
    • Base — standard: USD 30 monthly · USD 23.1 / month with annual commitment

Fresha

  1. Source
    • Independent — Independent: EUR 14.95 monthly
    • Team — Team: EUR 9.95 monthly