Apex27 vs Close CRM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Apex27

See full pricing history

GBP · US · source: apex27.co.uk

Plan	Pricing	Charged by	Offer type
FREE 30 DAY TRIAL	Free £0 /mo Free for 30 days NO CARD REQUIRED	Flat	Standalone · Free
USER SUBSCRIPTION	GBP 35 monthly £35 /mo £35 (ex. VAT) per user FLEXIBLE BILLING No Minimum Length Contract	Seat · per user	Standalone · Fixed

Close CRM

See full pricing history

USD · US · source: close.com

Plan	Pricing	Charged by	Offer type
Solo	USD 19 monthly · USD 9 / month with annual commitment $19 per user / month $9 per user / month	Seat · per user / month	Standalone · Fixed
Essentials	USD 49 monthly · USD 35 / month with annual commitment $49 per user / month $35 per user / month	Seat · per user / month	Standalone · Fixed
Growth Highlighted	USD 109 monthly · USD 99 / month with annual commitment $109 per user / month $99 per user / month	Seat · per user / month	Standalone · Fixed
Scale	USD 149 monthly · USD 139 / month with annual commitment $149 per user / month $139 per user / month	Seat · per user / month	Standalone · Fixed
Custom	Contact sales Custom pricing: Growing fast or have more complex sales needs? We can help. Start with a custom demo.	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Apex27

FREE 30 DAY TRIAL

Highlights Unlimited Storage: Included
Highlights Property Management: Included
Highlights Portal Uploads: Included
Highlights Free Floorplan Creator: Included
Highlights Free Daily Backups: Included
Highlights Call Tracking & Recording: Included
Highlights Free Postcode Lookups: Included
Highlights Reports & Analytics: Included
Highlights Editable Document Templates: Included
Highlights Free Website Hosting: Included
Highlights Free Web Portal: Included
Highlights Social Media Integrations: Included
Highlights Customisable Print Marketing: Included
Highlights Customer/Client Portal: Included
Highlights Chain Management: Included
Highlights Desktop, Tablet & Mobile: Included
Highlights Client Accounting: Included
Highlights Ticket & Email Support: Included

USER SUBSCRIPTION

Highlights Unlimited Storage: Included
Highlights Property Management: Included
Highlights Portal Uploads: Included
Highlights Free Floorplan Creator: Included
Highlights Free Daily Backups: Included
Highlights Call Tracking & Recording: Included
Highlights Free Postcode Lookups: Included
Highlights Reports & Analytics: Included
Highlights Editable Document Templates: Included
Highlights Free Website Hosting: Included
Highlights Free Web Portal: Included
Highlights Social Media Integrations: Included
Highlights Customisable Print Marketing: Included
Highlights Customer/Client Portal: Included
Highlights Chain Management: Included
Highlights Desktop, Tablet & Mobile: Included
Highlights Client Accounting: Included
Highlights Ticket & Email Support: Included

Close CRM

Solo

Chloe & AI Features Chloe & AI credits: 500 per user/month

Included
Core Features (CRM) Users: 1

Limited
Core Features (CRM) Leads: Up to 10,000

Limited
Collaboration + Admin Tools Team collaboration features: Excluded
Automated Workflows Automated workflows: Excluded
Chloe & AI Features Use Chloe in Workflows: Excluded
Core Features (CRM) Custom activities: Excluded
Email Email connected accounts: 3

Included
Email Send bulk email: Excluded
Calling & SMS Call recording retention: 30 days

Limited
Calling & SMS Power Dialer: Excluded
Calling & SMS Predictive Dialer: Excluded
Calling & SMS Live call coaching: Excluded
Collaboration + Admin Tools Role-based access & permissions: Excluded
Collaboration + Admin Tools Lead visibility rules: Excluded

Essentials

Chloe & AI Features Chloe & AI credits: 1,000 per user/month (shared pool up to 10,000/month)

Included
Core Features (CRM) Leads: Unlimited

Included
Collaboration + Admin Tools Team collaboration features: Included
Core Features (CRM) Built-in forms, email, calling & SMS: Included
Core Features (CRM) Centralized inbox & task list: Included
Automated Workflows Automated workflows: Excluded
Chloe & AI Features Use Chloe in Workflows: Excluded
Core Features (CRM) Custom activities: Excluded
Email Email connected accounts: 3

Included
Email Send bulk email: Excluded
Calling & SMS Call recording retention: 30 days

Limited
Calling & SMS Power Dialer: Excluded
Calling & SMS Predictive Dialer: Excluded
Calling & SMS Live call coaching: Excluded
Collaboration + Admin Tools Role-based access & permissions: Excluded
Collaboration + Admin Tools Lead visibility rules: Excluded

Growth

Chloe & AI Features Chloe & AI credits: 1,500 per user/month (shared pool up to 15,000/month)

Included
Core Features (CRM) Leads: Unlimited

Included
Automated Workflows Automated workflows: Included
Chloe & AI Features Use Chloe in Workflows: Included
Calling & SMS Power Dialer: Included
Core Features (CRM) Custom activities: 250

Included
Email Send bulk email: Included
Email Email connected accounts: 10

Included
Calling & SMS Call recording retention: 90 days

Limited
Calling & SMS Predictive Dialer: Excluded
Calling & SMS Live call coaching: Excluded
Collaboration + Admin Tools Role-based access & permissions: Excluded
Collaboration + Admin Tools Lead visibility rules: Excluded

Scale

Chloe & AI Features Chloe & AI credits: 2,000 per user/month (shared pool up to 20,000/month)

Included
Core Features (CRM) Leads: Unlimited

Included
Automated Workflows Automated workflows: Included
Chloe & AI Features Use Chloe in Workflows: Included
Calling & SMS Power Dialer: Included
Core Features (CRM) Custom activities: 250

Included
Email Send bulk email: Included
Email Email connected accounts: 10

Included
Collaboration + Admin Tools Role-based access & permissions: Included
Collaboration + Admin Tools Lead visibility rules: Included
Calling & SMS Predictive Dialer: Included
Calling & SMS Call recording retention: Unlimited

Included
Calling & SMS Live call coaching: Included

Custom

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Apex27

September 21, 2026
Official pricing page
- FREE 30 DAY TRIAL: Free
- USER SUBSCRIPTION: GBP 35 monthly
August 27, 2026
Official pricing page
- User subscription: GBP 35 monthly

Close CRM

September 21, 2026
Official pricing page
- Solo: USD 19 monthly · USD 9 / month with annual commitment
- Essentials: USD 49 monthly · USD 35 / month with annual commitment
- Growth: USD 109 monthly · USD 99 / month with annual commitment
- Scale: USD 149 monthly · USD 139 / month with annual commitment
- Custom: Contact sales
August 27, 2026
Official pricing page
- Solo — primary: USD 19 monthly · USD 9 / month with annual commitment
- Essentials — primary: USD 49 monthly · USD 35 / month with annual commitment
- Growth — primary: USD 109 monthly · USD 99 / month with annual commitment
- Scale — primary: USD 149 monthly · USD 139 / month with annual commitment