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Instantly pricing

Instantly is a sales engagement platform that automates cold email outreach and lead generation using AI-powered sales agents. It provides tools for finding leads, verifying databases, managing outreach campaigns, warming up email accounts, and optimizing deliverability to increase inbox placement and response rates. The platform targets agencies, freelancers, founders, and enterprise sales teams to scale outbound sales efforts and improve revenue outcomes.

Region
US
Source currency
USD
Audiences
Enterprise, Mid-market, and Small business

Plans and public prices

Plan Pricing Charged by Offer type
Starter
USD 94 monthly · USD 85 / month with annual commitment

$85 /monthly $94/month Save 10%

Flat · /monthly Bundle · Fixed
Scale Highlighted
USD 194 monthly · USD 175 / month with annual commitment

$175 /monthly $194/month Save 10%

Flat · /monthly Bundle · Fixed
Agency
USD 555 monthly · USD 500 / month with annual commitment

$500 /monthly $555/month Save 10%

Flat · /monthly Bundle · Fixed

What each plan includes

Feature names follow Instantly’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Starter

Highlights

Emails monthly

5000

Included
Uploaded contacts

1000

Included
Instantly credits monthly

1500

Included
Database of 450M+ B2B Leads
Included
AI Sales Agent
Included
Unlimited Email Accounts
Included
Unlimited Email Warmup
Included
Chat Support
Included

Scale

Highlights

Everything in Starter
Included
Emails monthly

100000

Included
Uploaded contacts

25000

Included
Instantly credits monthly

5000

Included
AI Reply Agent, Unibox replies & advanced deliverability features
Included
Premium Live Support
Included

Agency

Highlights

Everything in Scale
Included
Emails monthly

500000

Included
Uploaded contacts

100000

Included
Instantly credits monthly

10000

Included
SISR System
Included

How pricing changed

Each date shows when a public price was observed, not when it took effect. Archived captures may reflect the region or currency served at the time, so a currency change is not necessarily a price increase.

Observed Plans and prices Source wording Source
  • Starter: USD 94 monthly · USD 85 / month with annual commitment
  • Scale: USD 194 monthly · USD 175 / month with annual commitment
  • Agency: USD 555 monthly · USD 500 / month with annual commitment
  • $85 /monthly $94/month Save 10%
  • $175 /monthly $194/month Save 10%
  • $500 /monthly $555/month Save 10%
  • Starter: USD 94 monthly · USD 85 / month with annual commitment
  • Scale: USD 194 monthly · USD 175 / month with annual commitment
  • Agency: USD 555 monthly · USD 500 / month with annual commitment
  • $85 /monthly $94/month Save 10%
  • $175 /monthly $194/month Save 10%
  • $500 /monthly $555/month Save 10%
  • Growth — default: USD 47 monthly · USD 37.6 / month with annual commitment
  • Hypergrowth — default: USD 97 monthly · USD 77.6 / month with annual commitment
  • $47 /monthly
  • $97 /monthly