Surfer vs Whitespark

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Surfer

See full pricing history

USD · US · source: surferseo.com

Plan	Pricing	Charged by	Offer type
Discovery	USD 49 / month with annual commitment $49 USD/month billed yearly	Flat · per month	Standalone · Fixed
Standard	USD 99 / month with annual commitment $99 USD/month billed yearly	Flat · per month	Standalone · Fixed
Pro	USD 182 / month with annual commitment $182 USD/month billed yearly	Flat · per month	Standalone · Fixed
Peace of Mind	USD 299 / month with annual commitment $299 USD/month billed yearly	Flat · per month	Standalone · Fixed

Whitespark

See full pricing history

USD · US · source: whitespark.ca

Plan	Pricing	Charged by	Offer type
Local Platform	USD 1 monthly $1 per month, per location	Usage · per month	Standalone · Fixed
Local Ranking Grids	USD 10 monthly Plans starting at $10/month	Flat · per month	Standalone · Starting at
Local Rank Tracker	USD 14 monthly Plans ranging from $14/month to $200/month	Flat · per month	Standalone · Starting at
Local Citation Finder	USD 33 monthly Plans ranging from $33/month to $149/month	Flat · per month	Standalone · Starting at
Reputation Builder	USD 79 monthly $79 per month, per location	Usage · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Surfer

Discovery

Plan card 120 documents: Included
Plan card 10 tracked pages: Included
Plan card AI SEO optimization: Included
Plan card Content workflows: Included

Standard

Plan card 360 documents: Included
Plan card 25 AI prompts: Included
Plan card AI-search visibility: Included
Plan card Team workflow: Included

Pro

Plan card Everything in Standard: Included
Plan card Technical conflict detection: Included
Plan card AI perception management: Included
Plan card MCP access: Included

Peace of Mind

Plan card Unlimited document optimization: Included
Plan card API access: Included
Plan card VIP support: Included
Plan card Advanced AI visibility: Included

Whitespark

Local Platform

Plan card Google Business Profile management: Included
Plan card Bulk location editing: Included
Plan card Prevent unwanted profile updates: Included

Local Ranking Grids

Plan card Local rank monitoring: Included
Plan card Up to 225 geographical points: Included
Plan card Enterprise pricing available: Included

Local Rank Tracker

Plan card Local rank tracking: Included
Plan card Organic search tracking: Included
Plan card Recurring software subscription: Included

Local Citation Finder

Plan card Citation opportunity research: Included
Plan card Citation monitoring: Included
Plan card Local SEO workflows: Included

Reputation Builder

Plan card Automated review collection: Included
Plan card Review management: Included
Plan card Custom multi-location pricing available: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Surfer

August 27, 2026 Source
- Discovery: USD 49 / month with annual commitment
- Standard: USD 99 / month with annual commitment
- Pro: USD 182 / month with annual commitment
- Peace of Mind: USD 299 / month with annual commitment

Whitespark

August 27, 2026 Source
- Local Platform: USD 1 monthly
- Local Ranking Grids: USD 10 monthly
- Local Rank Tracker: USD 14 monthly
- Local Citation Finder: USD 33 monthly
- Reputation Builder: USD 79 monthly