Substack vs VerticalResponse

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Substack

See full pricing history

USD · US · source: substack.com

Plan	Pricing	Charged by	Offer type
Free publication	Free Free to publish without paid subscriptions	Flat · per month	Standalone · Free
Paid publication	Substack retains 10% of paid subscription revenue, plus card fees Substack retains 10% of paid subscription revenue, plus card fees	Usage · percentage of subscription revenue	Standalone · Usage based

VerticalResponse

See full pricing history

USD · US · source: verticalresponse.com

Plan	Pricing	Charged by	Offer type
Basic	USD 13 monthly $13/month for fewer than 500 contacts	Flat · per month	Standalone · Fixed
Pro Highlighted	USD 19 monthly $19/month for fewer than 500 contacts	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Substack

Free publication

Plan card Newsletter publishing: Included
Plan card Subscriber management: Included
Plan card Hosted publication website: Included

Paid publication

Plan card Writer revenue share: 90% before card fees

Included
Plan card Paid subscriptions: Included
Plan card Audience analytics: Included

VerticalResponse

Basic

Plan card Unlimited emails: Included
Plan card Landing pages: Included
Plan card Core email marketing features: Included

Pro

Plan card Email automation: Included
Plan card Advanced campaign reporting: Included
Plan card Test Kit credits: 10

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Substack

August 27, 2026 Source
- Free publication: Free
- Paid publication: Substack retains 10% of paid subscription revenue, plus card fees

VerticalResponse

August 27, 2026 Source
- Basic: USD 13 monthly
- Pro: USD 19 monthly