SpyFu vs Whitespark

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

SpyFu

See full pricing history

USD · US · source: www.spyfu.com

Plan	Pricing	Charged by	Offer type
Basic	USD 39 monthly · USD 29 / month with annual commitment $39/month or $29/month billed annually	Usage · per stated usage allowance	Standalone · Fixed
Pro + AI Highlighted	USD 119 monthly · USD 89 / month with annual commitment $119/month ordinary price or $89/month billed annually	Usage · per stated usage allowance	Standalone · Fixed
Team / Agency	USD 249 monthly · USD 187 / month with annual commitment $249/month or $187/month billed annually	Usage · per stated usage allowance	Standalone · Fixed

Whitespark

See full pricing history

USD · US · source: whitespark.ca

Plan	Pricing	Charged by	Offer type
Local Platform	USD 1 monthly $1 per month, per location	Usage · per month	Standalone · Fixed
Local Ranking Grids	USD 10 monthly Plans starting at $10/month	Flat · per month	Standalone · Starting at
Local Rank Tracker	USD 14 monthly Plans ranging from $14/month to $200/month	Flat · per month	Standalone · Starting at
Local Citation Finder	USD 33 monthly Plans ranging from $33/month to $149/month	Flat · per month	Standalone · Starting at
Reputation Builder	USD 79 monthly $79 per month, per location	Usage · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

SpyFu

Basic

Plan card 10,000 search-result rows: Included
Plan card SEO keyword research: Included
Plan card Competitor research: Included
Plan card 1 user: Included

Pro + AI

Plan card Unlimited search results: Included
Plan card Unlimited exports: Included
Plan card 10 tracked sites: Included
Plan card API access: Included

Team / Agency

Plan card Unlimited data exports: Included
Plan card White-label reporting: Included
Plan card 5 users: Included
Plan card Agency SEO workflows: Included

Whitespark

Local Platform

Plan card Google Business Profile management: Included
Plan card Bulk location editing: Included
Plan card Prevent unwanted profile updates: Included

Local Ranking Grids

Plan card Local rank monitoring: Included
Plan card Up to 225 geographical points: Included
Plan card Enterprise pricing available: Included

Local Rank Tracker

Plan card Local rank tracking: Included
Plan card Organic search tracking: Included
Plan card Recurring software subscription: Included

Local Citation Finder

Plan card Citation opportunity research: Included
Plan card Citation monitoring: Included
Plan card Local SEO workflows: Included

Reputation Builder

Plan card Automated review collection: Included
Plan card Review management: Included
Plan card Custom multi-location pricing available: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

SpyFu

August 27, 2026 Source
- Basic: USD 39 monthly · USD 29 / month with annual commitment
- Pro + AI: USD 119 monthly · USD 89 / month with annual commitment
- Team / Agency: USD 249 monthly · USD 187 / month with annual commitment

Whitespark

August 27, 2026 Source
- Local Platform: USD 1 monthly
- Local Ranking Grids: USD 10 monthly
- Local Rank Tracker: USD 14 monthly
- Local Citation Finder: USD 33 monthly
- Reputation Builder: USD 79 monthly