SpyFu vs Surfer

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

SpyFu

See full pricing history

USD · US · source: www.spyfu.com

Plan	Pricing	Charged by	Offer type
Basic	USD 39 monthly · USD 29 / month with annual commitment $39/month or $29/month billed annually	Usage · per stated usage allowance	Standalone · Fixed
Pro + AI Highlighted	USD 119 monthly · USD 89 / month with annual commitment $119/month ordinary price or $89/month billed annually	Usage · per stated usage allowance	Standalone · Fixed
Team / Agency	USD 249 monthly · USD 187 / month with annual commitment $249/month or $187/month billed annually	Usage · per stated usage allowance	Standalone · Fixed

Surfer

See full pricing history

USD · US · source: surferseo.com

Plan	Pricing	Charged by	Offer type
Discovery	USD 49 / month with annual commitment $49 USD/month billed yearly	Flat · per month	Standalone · Fixed
Standard	USD 99 / month with annual commitment $99 USD/month billed yearly	Flat · per month	Standalone · Fixed
Pro	USD 182 / month with annual commitment $182 USD/month billed yearly	Flat · per month	Standalone · Fixed
Peace of Mind	USD 299 / month with annual commitment $299 USD/month billed yearly	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

SpyFu

Basic

Plan card 10,000 search-result rows: Included
Plan card SEO keyword research: Included
Plan card Competitor research: Included
Plan card 1 user: Included

Pro + AI

Plan card Unlimited search results: Included
Plan card Unlimited exports: Included
Plan card 10 tracked sites: Included
Plan card API access: Included

Team / Agency

Plan card Unlimited data exports: Included
Plan card White-label reporting: Included
Plan card 5 users: Included
Plan card Agency SEO workflows: Included

Surfer

Discovery

Plan card 120 documents: Included
Plan card 10 tracked pages: Included
Plan card AI SEO optimization: Included
Plan card Content workflows: Included

Standard

Plan card 360 documents: Included
Plan card 25 AI prompts: Included
Plan card AI-search visibility: Included
Plan card Team workflow: Included

Pro

Plan card Everything in Standard: Included
Plan card Technical conflict detection: Included
Plan card AI perception management: Included
Plan card MCP access: Included

Peace of Mind

Plan card Unlimited document optimization: Included
Plan card API access: Included
Plan card VIP support: Included
Plan card Advanced AI visibility: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

SpyFu

August 27, 2026 Source
- Basic: USD 39 monthly · USD 29 / month with annual commitment
- Pro + AI: USD 119 monthly · USD 89 / month with annual commitment
- Team / Agency: USD 249 monthly · USD 187 / month with annual commitment

Surfer

August 27, 2026 Source
- Discovery: USD 49 / month with annual commitment
- Standard: USD 99 / month with annual commitment
- Pro: USD 182 / month with annual commitment
- Peace of Mind: USD 299 / month with annual commitment