SocialBu vs Sprout Social

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

SocialBu

See full pricing history

USD · US · source: socialbu.com

Plan	Pricing	Charged by	Offer type
Free	Free Free	Usage · per stated usage allowance	Standalone · Free
Starter	USD 29 monthly · USD 22 / month with annual commitment $29/month or $22/month billed $261 annually	Usage · per stated usage allowance	Standalone · Fixed
Growth Highlighted	USD 79 monthly · USD 59 / month with annual commitment $79/month or $59/month billed $711 annually	Usage · per stated usage allowance	Standalone · Fixed
Agency	USD 199 monthly · USD 149 / month with annual commitment $199/month or $149/month billed $1,791 annually	Usage · per stated usage allowance	Standalone · Fixed

See full pricing history

USD · US · source: sproutsocial.com

Plan	Pricing	Charged by	Offer type
Essentials	USD 99 monthly · USD 79 / month with annual commitment $ 79 per seat/month $99 per seat/month billed monthly.	Seat · per seat/month	Standalone · Fixed
Standard	USD 199 monthly $ 199 per seat/month	Seat · per seat/month	Standalone · Fixed
Professional Highlighted	USD 299 monthly $ 299 per seat/month	Seat · per seat/month	Standalone · Fixed
Advanced	USD 399 monthly $ 399 per seat/month	Seat · per seat/month	Standalone · Fixed
Enterprise	Contact sales Custom	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

SocialBu

Free

Plan card 3 social accounts: Included
Plan card 10 lifetime posts: Included
Plan card Basic publishing: Included
Plan card Single-user workspace: Included

Starter

Plan card 8 social accounts: Included
Plan card 750 monthly posts: Included
Plan card Basic analytics: Included
Plan card 7-day trial: Included

Growth

Plan card 20 social accounts: Included
Plan card 3,000 monthly posts: Included
Plan card 5 teams: Included
Plan card Social inbox: Included

Agency

Plan card 50 social accounts: Included
Plan card Agency collaboration: Included
Plan card Advanced analytics: Included
Plan card Social listening: Included

Sprout Social

Essentials

Plan overview Social profiles: 5

Included
Plan overview Monthly AI agent credits per seat: 100

Included
Plan overview Brand keywords per group: Not included

Excluded
Plan overview Mobile app for iOS and Android: Included

Included
Publishing & content planning Optimal send times: Included
Reporting & analytics Profile and post-level reporting: Included
Highlights Trellis AI teammate: Included

Standard

Plan overview Social profiles: 5

Included
Plan overview Monthly AI agent credits per seat: 100

Included
Plan overview Brand keywords per group: 10

Included
Plan overview Mobile app for iOS and Android: Included

Included
Engagement & customer care Consolidated inbox and collaboration tools: Included
Highlights Keyword and location monitoring: Included
Highlights Trellis AI agent: Included
Highlights Review management: Included

Professional

Plan overview Social profiles: Unlimited

Included
Plan overview Monthly AI agent credits per seat: 100

Included
Plan overview Brand keywords per group: 10

Included
Plan overview Mobile app for iOS and Android: Included

Included
Engagement & customer care Message tagging: Included
Reporting & analytics Extensive competitor, tag and paid insights: Included
Publishing & content planning Enhance Post by AI Assist: Included

Advanced

Plan overview Social profiles: Unlimited

Included
Plan overview Monthly AI agent credits per seat: 100

Included
Plan overview Brand keywords per group: 20

Included
Plan overview Mobile app for iOS and Android: Included

Included
Engagement & customer care Enhance Reply by AI Assist: Included
Engagement & customer care Sentiment in the Smart Inbox and Reviews: Included
Integrations The Sprout API and Helpdesk integrations: Included
Reporting & analytics Team productivity and social customer care reports: Included
Highlights Message Spike Alerts: Included

Enterprise

Support White-glove onboarding and implementation: Included
Highlights Plan tailored to your enterprise business: Included
Security Dedicated service for hassle-free SSO setup: Included
Support Priority customer support: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

SocialBu

August 27, 2026
Official pricing page
- Free: Free
- Starter: USD 29 monthly · USD 22 / month with annual commitment
- Growth: USD 79 monthly · USD 59 / month with annual commitment
- Agency: USD 199 monthly · USD 149 / month with annual commitment

Sprout Social

September 21, 2026
Official pricing page
- Essentials: USD 99 monthly · USD 79 / month with annual commitment
- Standard: USD 199 monthly
- Professional: USD 299 monthly
- Advanced: USD 399 monthly
- Enterprise: Contact sales
August 31, 2026
Official pricing page
- Essentials: USD 99 monthly · USD 79 / month with annual commitment
- Standard: USD 199 / month with annual commitment
- Professional: USD 299 / month with annual commitment
- Advanced: USD 399 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Standard: USD 199 monthly
- Professional: USD 299 monthly
- Advanced: USD 399 monthly
- Contact sales: Contact sales