SerpWatch vs Surfer

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

SerpWatch

See full pricing history

USD · US · source: serpwatch.io

Plan	Pricing	Charged by	Offer type
Starter	USD 49 monthly · USD 29 / month with annual commitment $49/month or $29/month annually	Flat · published subscription	Standalone · Fixed
Growth Highlighted	USD 99 monthly · USD 59 / month with annual commitment $99/month or $59/month annually	Flat · published subscription	Standalone · Fixed
Premium	USD 349 monthly · USD 199 / month with annual commitment $349/month or $199/month annually	Flat · published subscription	Standalone · Fixed

Surfer

See full pricing history

USD · US · source: surferseo.com

Plan	Pricing	Charged by	Offer type
Discovery	USD 49 / month with annual commitment $49 USD/month billed yearly	Flat · per month	Standalone · Fixed
Standard	USD 99 / month with annual commitment $99 USD/month billed yearly	Flat · per month	Standalone · Fixed
Pro	USD 182 / month with annual commitment $182 USD/month billed yearly	Flat · per month	Standalone · Fixed
Peace of Mind	USD 299 / month with annual commitment $299 USD/month billed yearly	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

SerpWatch

Starter

Official plan card Keyword checks: 7,500/month

Limited
Official plan card Daily keywords: 250

Limited
Official plan card Keyword research searches: 100

Limited

Growth

Official plan card Keyword checks: 22,500/month

Limited
Official plan card Daily keywords: 750

Limited
Official plan card Keyword research searches: 250

Limited

Premium

Official plan card Keyword checks: 75,000/month

Limited
Official plan card Daily keywords: 2,500

Limited
Official plan card Keyword research searches: 1,000

Limited

Surfer

Discovery

Plan card 120 documents: Included
Plan card 10 tracked pages: Included
Plan card AI SEO optimization: Included
Plan card Content workflows: Included

Standard

Plan card 360 documents: Included
Plan card 25 AI prompts: Included
Plan card AI-search visibility: Included
Plan card Team workflow: Included

Pro

Plan card Everything in Standard: Included
Plan card Technical conflict detection: Included
Plan card AI perception management: Included
Plan card MCP access: Included

Peace of Mind

Plan card Unlimited document optimization: Included
Plan card API access: Included
Plan card VIP support: Included
Plan card Advanced AI visibility: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

SerpWatch

August 27, 2026 Source
- Starter: USD 49 monthly · USD 29 / month with annual commitment
- Growth: USD 99 monthly · USD 59 / month with annual commitment
- Premium: USD 349 monthly · USD 199 / month with annual commitment

Surfer

August 27, 2026 Source
- Discovery: USD 49 / month with annual commitment
- Standard: USD 99 / month with annual commitment
- Pro: USD 182 / month with annual commitment
- Peace of Mind: USD 299 / month with annual commitment