Riddle vs SmartSurvey

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Riddle

See full pricing history

USD · US · source: www.riddle.com

Plan	Pricing	Charged by	Offer type
Business	USD 119 monthly $119 per month per month $129 per month per month Try free for 14 days! Unlimited content Unlimited views* Unlimited leads Unlimited content, unlimited leads All 35+ content formats (including leaderboards) White-labelled branding White-label all outgoing emai \| $349 per month per month $399 per month per month Try free for 14 days! Unlimited content Unlimited views* Unlimited leads Customize, track, use the API Everything from Pro + Extensive customization (Add custom CSS & your own fonts) + Ac	Flat · per month	Standalone · Starting at

SmartSurvey

See full pricing history

GBP · US · source: www.smartsurvey.co.uk

Plan	Pricing	Charged by	Offer type
Advanced	GBP 90 monthly · GBP 70 / month with annual commitment £90/month or £70/month billed annually	Flat · per month	Standalone · Fixed
Growth Highlighted	GBP 125 monthly · GBP 100 / month with annual commitment £125/user monthly or £100/user/month billed annually	Seat · per user per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Riddle

Business

Plan card Unlimited content: Included
Plan card Unlimited views*: Included
Plan card Unlimited leads: Included
Plan card Unlimited content, unlimited leads: Included
Plan card All 35+ content formats (including leaderboards): Included
Plan card White-labelled branding: Included
Plan card White-label all outgoing emails: Included
Plan card Add your own logo: Included
Plan card Customize colors, fonts, and texts: Included
Plan card Customize, track, use the API: Included
Plan card Everything from Pro: Included
Plan card + Extensive customization (Add custom CSS & your own fonts): Included
Plan card + Access to our Stats & Builder API to automate your content creation workflows: Included
Plan card + Upload mp4 videos: Included
Plan card + Advanced tracking (Google Tag Manager, Google Analytics, Matomo, custom tracking scripts, ...): Included

SmartSurvey

Advanced

Plan card User: 1

Included
Plan card Responses: 30,000/year

Included
Plan card Advanced survey logic: Included

Growth

Plan card Team feedback: Included
Plan card Higher response capacity: Included
Plan card Collaboration: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Riddle

August 27, 2026 Source
- Business: USD 119 monthly

SmartSurvey

August 27, 2026 Source
- Advanced: GBP 90 monthly · GBP 70 / month with annual commitment
- Growth: GBP 125 monthly · GBP 100 / month with annual commitment