Raven Tools vs Surfer

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Raven Tools

See full pricing history

USD · US · source: raventools.com

Plan	Pricing	Charged by	Offer type
Small Biz	USD 49 monthly · USD 39 / month with annual commitment $49/month or $39/month billed $468 yearly	Usage · per stated usage allowance	Standalone · Fixed
Start	USD 109 monthly · USD 79 / month with annual commitment $109/month or $79/month billed $948 yearly	Usage · per stated usage allowance	Standalone · Fixed
Grow Highlighted	USD 199 monthly · USD 139 / month with annual commitment $199/month or $139/month billed $1,668 yearly	Usage · per stated usage allowance	Standalone · Fixed
Thrive	USD 299 monthly · USD 249 / month with annual commitment $299/month or $249/month billed $2,988 yearly	Usage · per stated usage allowance	Standalone · Fixed
Lead	USD 479 monthly · USD 399 / month with annual commitment $479/month or $399/month billed $4,788 yearly	Usage · per stated usage allowance	Standalone · Fixed

Surfer

See full pricing history

USD · US · source: surferseo.com

Plan	Pricing	Charged by	Offer type
Discovery	USD 49 / month with annual commitment $49 USD/month billed yearly	Flat · per month	Standalone · Fixed
Standard	USD 99 / month with annual commitment $99 USD/month billed yearly	Flat · per month	Standalone · Fixed
Pro	USD 182 / month with annual commitment $182 USD/month billed yearly	Flat · per month	Standalone · Fixed
Peace of Mind	USD 299 / month with annual commitment $299 USD/month billed yearly	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Raven Tools

Small Biz

Plan card 2 domains: Included
Plan card 2 users: Included
Plan card 1,500 position checks: Included
Plan card Automated reports: Included

Start

Plan card 20 domains: Included
Plan card 4 users: Included
Plan card 15,000 position checks: Included
Plan card SEO research: Included

Grow

Plan card 80 domains: Included
Plan card 8 users: Included
Plan card 20,000 position checks: Included
Plan card White-label reporting: Included

Thrive

Plan card 160 domains: Included
Plan card 20 users: Included
Plan card 25,000 position checks: Included
Plan card Agency workflows: Included

Lead

Plan card 320 domains: Included
Plan card 40 users: Included
Plan card 30,000 position checks: Included
Plan card Large-agency reporting: Included

Surfer

Discovery

Plan card 120 documents: Included
Plan card 10 tracked pages: Included
Plan card AI SEO optimization: Included
Plan card Content workflows: Included

Standard

Plan card 360 documents: Included
Plan card 25 AI prompts: Included
Plan card AI-search visibility: Included
Plan card Team workflow: Included

Pro

Plan card Everything in Standard: Included
Plan card Technical conflict detection: Included
Plan card AI perception management: Included
Plan card MCP access: Included

Peace of Mind

Plan card Unlimited document optimization: Included
Plan card API access: Included
Plan card VIP support: Included
Plan card Advanced AI visibility: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Raven Tools

August 27, 2026 Source
- Small Biz: USD 49 monthly · USD 39 / month with annual commitment
- Start: USD 109 monthly · USD 79 / month with annual commitment
- Grow: USD 199 monthly · USD 139 / month with annual commitment
- Thrive: USD 299 monthly · USD 249 / month with annual commitment
- Lead: USD 479 monthly · USD 399 / month with annual commitment

Surfer

August 27, 2026 Source
- Discovery: USD 49 / month with annual commitment
- Standard: USD 99 / month with annual commitment
- Pro: USD 182 / month with annual commitment
- Peace of Mind: USD 299 / month with annual commitment