Pendo vs Rakam

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Pendo

See full pricing history

USD · US · source: www.pendo.io

Plan	Pricing	Charged by	Offer type
Free	Free Free forever	Flat · published subscription	Standalone · Free
Base	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales
Core	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales
Ultimate	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales

Rakam

See full pricing history

USD · US · source: rakam.io

Plan	Pricing	Charged by	Offer type
Startup — Free	Free Free	Flat	Standalone · Free
Growth — Paid Highlighted	USD 25 monthly · USD 25 / month with annual commitment $25 Per user/mo	Seat · Per user/mo	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Pendo

Free

Official plan card Monthly active users: Up to 500

Limited
Official plan card Web and mobile app keys: Unlimited

Limited
Official plan card Product analytics and in-app guides: Included

Base

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics: Included
Official plan card In-app guides: Included

Core

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics and guides: Included
Official plan card Session replay: Included

Ultimate

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics, guides, and replay: Included
Official plan card Sentiment and journey orchestration: Included

Rakam

Startup — Free

Highlights Users: Up to 2 team members

Included
Reporting Segmentation reporting: Included
Reporting Behavioral analytics (funnel & retention): Included
Reporting Dashboards: Included
Reporting Recipes: Included
Reporting GIT and dbt integration: Included
For Teams Data catalog: Included
Support Standard support: Included

Growth — Paid

Highlights Users: Custom

Included
Highlights All features in Startup: Included
For Teams User groups & attributes: Included
Reporting Automatic roll-up tables: Included
Reporting Embedded dashboards & reports: Included
Reporting Scheduled dashboards: Included
Support Premium support: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Pendo

August 27, 2026 Source
- Free: Free
- Base: Contact sales
- Core: Contact sales
- Ultimate: Contact sales

Rakam

August 27, 2026 Source
- Startup — Free: Free
- Growth — Paid: USD 25 monthly · USD 25 / month with annual commitment