OtterlyAI vs SerpWatch

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

OtterlyAI

See full pricing history

USD · US · source: otterly.ai

Plan	Pricing	Charged by	Offer type
Lite — Monthly	USD 29 monthly · USD 25 / month with annual commitment $ 25 /month	Flat · $ 29 /month	Standalone · Fixed
Standard — Monthly Highlighted	USD 189 monthly · USD 160 / month with annual commitment $ 160 /month	Flat · $ 189 /month	Standalone · Fixed
Premium — Monthly	USD 489 monthly · USD 422 / month with annual commitment $ 422 /month	Flat · $ 489 /month	Standalone · Fixed

SerpWatch

See full pricing history

USD · US · source: serpwatch.io

Plan	Pricing	Charged by	Offer type
Starter	USD 49 monthly · USD 29 / month with annual commitment $49/month or $29/month annually	Flat · published subscription	Standalone · Fixed
Growth Highlighted	USD 99 monthly · USD 59 / month with annual commitment $99/month or $59/month annually	Flat · published subscription	Standalone · Fixed
Premium	USD 349 monthly · USD 199 / month with annual commitment $349/month or $199/month annually	Flat · published subscription	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

OtterlyAI

Lite — Monthly

Highlights search prompts: 15

Included
Highlights Tracking of AI Search Engines: 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot

Included
Highlights Unlimited team members: Included
Highlights Daily tracking frequency: Included
Highlights ChatGPT Ads Tracking: Included

Standard — Monthly

Highlights search prompts: 100

Included
Highlights Tracking of AI Search Engines: 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot

Included
Highlights Unlimited team members: Included
Highlights Daily tracking frequency: Included
Highlights ChatGPT Ads Tracking: Included
Highlights API access: Included
Highlights MCP access: Included
Highlights Agent Analytics: Included

Premium — Monthly

Highlights search prompts: 400

Included
Highlights Tracking of AI Search Engines: 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot

Included
Highlights Unlimited team members: Included
Highlights Daily tracking frequency: Included
Highlights ChatGPT Ads Tracking: Included
Highlights API access: Included
Highlights MCP access: Included
Highlights Agent Analytics: Included

SerpWatch

Starter

Official plan card Keyword checks: 7,500/month

Limited
Official plan card Daily keywords: 250

Limited
Official plan card Keyword research searches: 100

Limited

Growth

Official plan card Keyword checks: 22,500/month

Limited
Official plan card Daily keywords: 750

Limited
Official plan card Keyword research searches: 250

Limited

Premium

Official plan card Keyword checks: 75,000/month

Limited
Official plan card Daily keywords: 2,500

Limited
Official plan card Keyword research searches: 1,000

Limited

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

OtterlyAI

August 27, 2026 Source
- Lite — Monthly: USD 29 monthly · USD 25 / month with annual commitment
- Standard — Monthly: USD 189 monthly · USD 160 / month with annual commitment
- Premium — Monthly: USD 489 monthly · USD 422 / month with annual commitment

SerpWatch

August 27, 2026 Source
- Starter: USD 49 monthly · USD 29 / month with annual commitment
- Growth: USD 99 monthly · USD 59 / month with annual commitment
- Premium: USD 349 monthly · USD 199 / month with annual commitment