Localo vs Surfer

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Localo

See full pricing history

USD · US · source: localo.com

Plan	Pricing	Charged by	Offer type
Single Business — annual	USD 39 monthly · USD 39 / month with annual commitment $39 -40% forever /month , billed annually (+VAT)	Flat · /month , billed annually (+VAT)	Standalone · Fixed
Pro — annual Highlighted	USD 149 monthly · USD 149 / month with annual commitment $149 -40% forever /month , billed annually (+VAT)	Flat · /month , billed annually (+VAT)	Standalone · Fixed

Surfer

See full pricing history

USD · US · source: surferseo.com

Plan	Pricing	Charged by	Offer type
Discovery	USD 49 / month with annual commitment $49 USD/month billed yearly	Flat · per month	Standalone · Fixed
Standard	USD 99 / month with annual commitment $99 USD/month billed yearly	Flat · per month	Standalone · Fixed
Pro	USD 182 / month with annual commitment $182 USD/month billed yearly	Flat · per month	Standalone · Fixed
Peace of Mind	USD 299 / month with annual commitment $299 USD/month billed yearly	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Localo

Single Business — annual

Highlights Active Business Profiles: 1

Included
Highlights Optimization seats: 1

Included
Highlights Position Map: Included
Highlights Keywords tracking: Included
Highlights Reviews: Included
Highlights Content publisher: Included
Highlights Brand voice: Included
Highlights Website builder: Included
Highlights LocalBusiness Schema generator: Included
Highlights Business Profile protection: Included
Highlights Review poster: Included
Highlights Statistics: Included
Highlights Reports: Included
Highlights Area difficulty analysis: Included
Highlights AI Agent: Included
Highlights Smart Tasks: Included
Highlights Competitor tracking: Included
Highlights Citations manager: Included
Highlights Audit: Included

Pro — annual

Highlights Active Business Profiles: 60

Included
Highlights Optimization seats: Up to 30

Included
Highlights Position Map: Included
Highlights Keywords tracking: Included
Highlights Reviews: Included
Highlights Content publisher: Included
Highlights Brand voice: Included
Highlights Website builder: Included
Highlights LocalBusiness Schema generator: Included
Highlights Business Profile protection: Included
Highlights Review poster: Included
Highlights Statistics: Included
Highlights Reports: Included
Highlights Area difficulty analysis: Included
Highlights AI Agent: Included
Highlights Smart Tasks: Included
Highlights Competitor tracking: Included
Highlights Citations manager: Included
Highlights Audit: Included
Highlights Team & client access: Included
Highlights Local Rank Checker widget: Included
Highlights Client Acquisition: Included
Highlights Reports manager: Included
Highlights Reviews manager: Included
Highlights Bulk content posting for many Business Profiles: Included

Surfer

Discovery

Plan card 120 documents: Included
Plan card 10 tracked pages: Included
Plan card AI SEO optimization: Included
Plan card Content workflows: Included

Standard

Plan card 360 documents: Included
Plan card 25 AI prompts: Included
Plan card AI-search visibility: Included
Plan card Team workflow: Included

Pro

Plan card Everything in Standard: Included
Plan card Technical conflict detection: Included
Plan card AI perception management: Included
Plan card MCP access: Included

Peace of Mind

Plan card Unlimited document optimization: Included
Plan card API access: Included
Plan card VIP support: Included
Plan card Advanced AI visibility: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Localo

August 27, 2026 Source
- Single Business — annual: USD 39 monthly · USD 39 / month with annual commitment
- Pro — annual: USD 149 monthly · USD 149 / month with annual commitment

Surfer

August 27, 2026 Source
- Discovery: USD 49 / month with annual commitment
- Standard: USD 99 / month with annual commitment
- Pro: USD 182 / month with annual commitment
- Peace of Mind: USD 299 / month with annual commitment