Lex vs Surfer

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Lex

See full pricing history

USD · US · source: lex.page

Plan	Pricing	Charged by	Offer type
Free — Free	Free Free	Flat	Standalone · Free
Lex Pro — Pro Highlighted	Contact sales Contact sales for pricing	Flat	Standalone · Contact sales

Surfer

See full pricing history

USD · US · source: surferseo.com

Plan	Pricing	Charged by	Offer type
Discovery	USD 49 / month with annual commitment $49 USD/month billed yearly	Flat · per month	Standalone · Fixed
Standard	USD 99 / month with annual commitment $99 USD/month billed yearly	Flat · per month	Standalone · Fixed
Pro	USD 182 / month with annual commitment $182 USD/month billed yearly	Flat · per month	Standalone · Fixed
Peace of Mind	USD 299 / month with annual commitment $299 USD/month billed yearly	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Lex

Free — Free

Highlights Access to AI models: Limited or basic models

Included
Highlights Collaboration: Free to share and collaborate on Lex documents

Included
Highlights Support: Standard support

Included

Lex Pro — Pro

Highlights Access to AI models: Biggest and best AI models (GPT 4.1, Claude 4 Opus & Sonnet)

Included
Highlights Early access to new features: Yes

Included
Highlights Priority support: Priority email support

Included
Highlights iOS app access: Included

Included

Surfer

Discovery

Plan card 120 documents: Included
Plan card 10 tracked pages: Included
Plan card AI SEO optimization: Included
Plan card Content workflows: Included

Standard

Plan card 360 documents: Included
Plan card 25 AI prompts: Included
Plan card AI-search visibility: Included
Plan card Team workflow: Included

Pro

Plan card Everything in Standard: Included
Plan card Technical conflict detection: Included
Plan card AI perception management: Included
Plan card MCP access: Included

Peace of Mind

Plan card Unlimited document optimization: Included
Plan card API access: Included
Plan card VIP support: Included
Plan card Advanced AI visibility: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Lex

August 27, 2026 Source
- Free — Free: Free
- Lex Pro — Pro: Contact sales

Surfer

August 27, 2026 Source
- Discovery: USD 49 / month with annual commitment
- Standard: USD 99 / month with annual commitment
- Pro: USD 182 / month with annual commitment
- Peace of Mind: USD 299 / month with annual commitment