Keap vs Roofr CRM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Keap

See full pricing history

USD · US · source: keap.com

Plan	Pricing	Charged by	Offer type
Keap Software Platform — Standard Highlighted	USD 299 monthly · USD 249 / month with annual commitment Starting at $299/mo (Billed at $2,988/year)	Flat · Billed monthly or annually	Standalone · Fixed

Roofr CRM

See full pricing history

USD · US · source: roofr.com

Plan	Pricing	Charged by	Offer type
Starter	Free $0/month	Usage · free plan	Standalone · Free
Measure+	USD 109 monthly $109-$169/month	Flat · starting per month	Standalone · Starting at
Essentials Highlighted	USD 249 monthly $249/month	Flat · per month	Standalone · Fixed
Scale	USD 349 monthly $349/month	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Keap

Keap Software Platform — Standard

Users Users included: 2 user licenses included

Included
Users Additional users: $39/month per user

Limited
CRM Contacts: Included

Included
Marketing Marketing Automation: Included

Included
Sales Sales Automation: Included

Included
Text Marketing Text Marketing: Included with limits

Included
Marketing Mobile App: Included

Included
Support Support: Included

Included

Roofr CRM

Starter

Plan card Basic job board: Included
Plan card Email and templates: Included
Plan card Calendar and job events: Included
Plan card Unlimited users: Included

Measure+

Plan card Discounted measurements: Included
Plan card Material calculations: Included
Plan card Company branding: Included
Plan card Unlimited users: Included

Essentials

Plan card Flexible job board: Included
Plan card Unlimited e-signatures: Included
Plan card Unlimited users: Included
Plan card Sales-process workflows: Included

Scale

Plan card Seven customizable job boards: Included
Plan card Workflow automation: Included
Plan card Performance reporting: Included
Plan card Role-based permissions: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Keap

August 27, 2026 Source
- Keap Software Platform — Standard: USD 299 monthly · USD 249 / month with annual commitment

Roofr CRM

August 27, 2026 Source
- Starter: Free
- Measure+: USD 109 monthly
- Essentials: USD 249 monthly
- Scale: USD 349 monthly