iContact vs VerticalResponse

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

iContact

See full pricing history

USD · US · source: www.icontact.com

Plan	Pricing	Charged by	Offer type
Standard	USD 9 monthly · USD 7.67 / month with annual commitment $9/month or $92/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed
Premium Highlighted	USD 16 monthly · USD 13.58 / month with annual commitment $16/month or $163/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed
Ultimate	USD 24 monthly · USD 20.42 / month with annual commitment $24/month or $245/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed

VerticalResponse

See full pricing history

USD · US · source: verticalresponse.com

Plan	Pricing	Charged by	Offer type
Basic	USD 13 monthly $13/month for fewer than 500 contacts	Flat · per month	Standalone · Fixed
Pro Highlighted	USD 19 monthly $19/month for fewer than 500 contacts	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

iContact

Standard

Plan card 500 contacts: Included
Plan card Email templates: Included
Plan card Landing pages: Included
Plan card Automations: Included

Premium

Plan card Unlimited users: Included
Plan card Social posting: Included
Plan card AI content assistant: Included
Plan card Drag-and-drop editor: Included

Ultimate

Plan card Email verification: Included
Plan card Dynamic content: Included
Plan card AI templates and images: Included
Plan card Premium features: Included

VerticalResponse

Basic

Plan card Unlimited emails: Included
Plan card Landing pages: Included
Plan card Core email marketing features: Included

Pro

Plan card Email automation: Included
Plan card Advanced campaign reporting: Included
Plan card Test Kit credits: 10

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

iContact

August 27, 2026 Source
- Standard: USD 9 monthly · USD 7.67 / month with annual commitment
- Premium: USD 16 monthly · USD 13.58 / month with annual commitment
- Ultimate: USD 24 monthly · USD 20.42 / month with annual commitment

VerticalResponse

August 27, 2026 Source
- Basic: USD 13 monthly
- Pro: USD 19 monthly