HighLevel vs Roofr CRM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

HighLevel

See full pricing history

USD · US · source: www.gohighlevel.com

Plan	Pricing	Charged by	Offer type
Starter	USD 97 monthly · USD 80.83 / month with annual commitment $97/month or $970/year	Flat · per month or $970 per year	Standalone · Fixed
Unlimited Highlighted	USD 297 monthly · USD 247.5 / month with annual commitment $297/month or $2,970/year	Flat · per month or $2,970 per year	Standalone · Fixed
Agency Pro	USD 497 monthly · USD 414.17 / month with annual commitment $497/month or $4,970/year	Flat · per month or $4,970 per year	Standalone · Fixed
Enterprise	Contact sales Contact enterprise team	Flat · custom high-volume requirements	Standalone · Contact sales

Roofr CRM

See full pricing history

USD · US · source: roofr.com

Plan	Pricing	Charged by	Offer type
Starter	Free $0/month	Usage · free plan	Standalone · Free
Measure+	USD 109 monthly $109-$169/month	Flat · starting per month	Standalone · Starting at
Essentials Highlighted	USD 249 monthly $249/month	Flat · per month	Standalone · Fixed
Scale	USD 349 monthly $349/month	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

HighLevel

Starter

Plan card Three sub-accounts: Included
Plan card Unlimited contacts: Included
Plan card Unlimited users: Included
Plan card Core CRM features: Included

Unlimited

Plan card Unlimited sub-accounts: Included
Plan card Unlimited contacts: Included
Plan card Unlimited users: Included
Plan card Basic API access: Included

Agency Pro

Plan card SaaS mode: Included
Plan card Automated sub-account creation: Included
Plan card Advanced API access: Included
Plan card Agent reporting: Included

Enterprise

Plan card Dedicated success manager: Included
Plan card Premium support: Included
Plan card Custom development opportunities: Included
Plan card Higher API limits: Included

Roofr CRM

Starter

Plan card Basic job board: Included
Plan card Email and templates: Included
Plan card Calendar and job events: Included
Plan card Unlimited users: Included

Measure+

Plan card Discounted measurements: Included
Plan card Material calculations: Included
Plan card Company branding: Included
Plan card Unlimited users: Included

Essentials

Plan card Flexible job board: Included
Plan card Unlimited e-signatures: Included
Plan card Unlimited users: Included
Plan card Sales-process workflows: Included

Scale

Plan card Seven customizable job boards: Included
Plan card Workflow automation: Included
Plan card Performance reporting: Included
Plan card Role-based permissions: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

HighLevel

August 27, 2026 Source
- Starter: USD 97 monthly · USD 80.83 / month with annual commitment
- Unlimited: USD 297 monthly · USD 247.5 / month with annual commitment
- Agency Pro: USD 497 monthly · USD 414.17 / month with annual commitment
- Enterprise: Contact sales

Roofr CRM

August 27, 2026 Source
- Starter: Free
- Measure+: USD 109 monthly
- Essentials: USD 249 monthly
- Scale: USD 349 monthly