Heatmap.com vs Pendo

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Heatmap.com

See full pricing history

USD · US · source: www.heatmap.com

Plan	Pricing	Charged by	Offer type
Launch	USD 199 monthly $199/month	Flat · published subscription	Standalone · Fixed
Growth Highlighted	USD 349 monthly $349/month	Flat · published subscription	Standalone · Fixed
Scale	USD 699 monthly $699/month	Flat · published subscription	Standalone · Fixed

Pendo

See full pricing history

USD · US · source: www.pendo.io

Plan	Pricing	Charged by	Offer type
Free	Free Free forever	Flat · published subscription	Standalone · Free
Base	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales
Core	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales
Ultimate	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Heatmap.com

Launch

Official plan card Annual revenue band: $0–10M

Limited
Official plan card Revenue heatmaps and recordings: Included
Official plan card Data retention: 365 days

Limited

Growth

Official plan card Annual revenue band: $10–25M

Limited
Official plan card Advanced CRO recommendations: Included
Official plan card Data retention: Forever

Limited

Scale

Official plan card Annual revenue band: $25–50M

Limited
Official plan card MCP and API access: Included
Official plan card CRO strategist reviews: Twice monthly

Limited

Pendo

Free

Official plan card Monthly active users: Up to 500

Limited
Official plan card Web and mobile app keys: Unlimited

Limited
Official plan card Product analytics and in-app guides: Included

Base

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics: Included
Official plan card In-app guides: Included

Core

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics and guides: Included
Official plan card Session replay: Included

Ultimate

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics, guides, and replay: Included
Official plan card Sentiment and journey orchestration: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Heatmap.com

August 27, 2026 Source
- Launch: USD 199 monthly
- Growth: USD 349 monthly
- Scale: USD 699 monthly

Pendo

August 27, 2026 Source
- Free: Free
- Base: Contact sales
- Core: Contact sales
- Ultimate: Contact sales