Ghost vs GMass

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Ghost

See full pricing history

USD · US · source: ghost.org

Plan	Pricing	Charged by	Offer type
Starter	USD 18 / month with annual commitment $ 18 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Publisher	USD 29 / month with annual commitment $ 29 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Business	USD 199 / month with annual commitment $ 199 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Custom	Contact sales $ Custom	Other	Standalone · Contact sales

GMass

See full pricing history

EUR · US · source: www.gmass.co

Plan	Pricing	Charged by	Offer type
Standard — Individual	EUR 26 monthly · EUR 17 / month with annual commitment € 26 / month Billed monthly. € 17 / month €215 paid annually	Flat · Individual	Standalone · Fixed
Premium — Individual Highlighted	EUR 35 monthly · EUR 25 / month with annual commitment € 35 / month Billed monthly. € 25 / month €305 paid annually	Flat · Individual	Standalone · Fixed
Professional — Individual	EUR 52 monthly · EUR 43 / month with annual commitment € 52 / month Billed monthly. € 43 / month €520 paid annually	Flat · Individual	Standalone · Fixed
Premium — Team 5 users	EUR 155 monthly · EUR 125 / month with annual commitment € 155 / month Billed monthly. € 125 / month €1510 paid annually	Seat · 5 users	Standalone · Fixed
Premium — Team 10 users	EUR 255 monthly · EUR 212 / month with annual commitment € 255 / month Billed monthly. € 212 / month €2545 paid annually	Seat · 10 users	Standalone · Fixed
Premium — Team 25 users	EUR 630 monthly · EUR 521 / month with annual commitment € 630 / month Billed monthly. € 521 / month €6255 paid annually	Seat · 25 users	Standalone · Fixed
Premium — Team 50 users	EUR 1165 monthly · EUR 970 / month with annual commitment € 1165 / month Billed monthly. € 970 / month €11645 paid annually	Seat · 50 users	Standalone · Fixed
Premium — Team 100 users	EUR 1900 monthly · EUR 1581 / month with annual commitment € 1900 / month Billed monthly. € 1581 / month €18975 paid annually	Seat · 100 users	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Ghost

Starter

Highlights Your own website: Included
Highlights Free custom domain: Included
Highlights Email newsletter: Included
Highlights Simple design settings: Included
Feature comparison Staff users: 1

Included
Feature comparison File uploads: 5mb

Included
Feature comparison Marketplace themes: Excluded
Feature comparison Custom themes: Excluded
Audience Registered members: 1,000

Included
Audience Paid subscriptions: Excluded
Audience Tips/donations: Excluded
Audience Premium tiers: Excluded
Audience Special offers: Excluded
Email Newsletters Newsletters: 1

Included
Email Newsletters Custom sending domain: Excluded
Analytics Advanced native analytics: Excluded
Analytics Third-party services: Basic

Limited
Integrations Ad networks: Excluded
Integrations Zapier automation: Excluded
Integrations Admin API: Excluded
Integrations Webhooks: Excluded
Security SSO (Single Sign-On): Excluded
Support Priority support: Excluded
Support Uptime SLA: Excluded

Publisher

Highlights 3 staff users: 3

Included
Highlights Custom themes: Included
Highlights 8,000+ integrations: 8,000+

Included
Highlights Paid subscriptions: Included
Highlights Advanced analytics: Included
Feature comparison Staff users: 3

Included
Feature comparison File uploads: 100mb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: 1,000

Included
Audience Paid subscriptions: Included
Audience Tips/donations: Included
Audience Premium tiers: 3

Included
Audience Special offers: 15

Included
Audience Transaction fees: 0%

Included
Email Newsletters Newsletters: 3

Included
Email Newsletters Custom sending domain: Included
Analytics Advanced native analytics: Included
Analytics Third-party services: Included
Integrations Ad networks: Included
Integrations Zapier automation: Included
Integrations n8n automation: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Excluded
Support Priority support: Excluded
Support Uptime SLA: Excluded

Business

Highlights 15 staff users: 15

Included
Highlights Priority support: Included
Highlights Higher usage limits: Included
Highlights Early access to features: Included
Feature comparison Staff users: 15

Included
Feature comparison File uploads: 250mb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: 10,000

Included
Audience Paid subscriptions: Included
Audience Premium tiers: 10

Included
Audience Special offers: 50

Included
Audience Transaction fees: 0%

Included
Email Newsletters Newsletters: 10

Included
Email Newsletters Custom sending domain: Included
Analytics Advanced native analytics: Included
Integrations Ad networks: Included
Integrations Zapier automation: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Excluded
Support Priority support: Included
Support Uptime SLA: Excluded
Support Invoice billing: Excluded

Custom

Highlights Unlimited staff users: Unlimited

Included
Highlights Advanced configurations: Included
Highlights Dedicated IP address: Included
Highlights 99.9% uptime SLA: 99.9%

Included
Highlights Unlimited members: Unlimited

Included
Feature comparison Staff users: Unlimited

Included
Feature comparison File uploads: 1gb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: Unlimited

Included
Audience Paid subscriptions: Included
Audience Premium tiers: Unlimited

Included
Audience Special offers: Unlimited

Included
Email Newsletters Newsletters: Unlimited

Included
Email Newsletters Custom sending domain: Included
Email Newsletters Deliverability Consultation: Included
Analytics Advanced native analytics: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Included
Support Account manager: Included
Support Uptime SLA: 99.9%

Included
Support Invoice billing: Included

GMass

Standard — Individual

Highlights Works inside Gmail: Included
Highlights Send unlimited emails: unlimited

Included
Highlights Unlimited contacts: unlimited

Included
Highlights Unlimited campaigns: unlimited

Included
Highlights Mail merge personalization: Included
Highlights Free email address verification: Included
Highlights Custom tracking links w/SSL: Included
Highlights Spam Solver: Included
Highlights Sequences and follow-ups: Included
Highlights API access (+Zapier): Excluded
Highlights A/B testing: Excluded
Highlights Triggered Emails: Excluded
Highlights Inbox Rotation (MultiSend): Excluded
Highlights High-priority support: Excluded
Highlights Email support: Excluded

Premium — Individual

Highlights Works inside Gmail: Included
Highlights Send unlimited emails: unlimited

Included
Highlights Unlimited contacts: unlimited

Included
Highlights Unlimited campaigns: unlimited

Included
Highlights Mail merge personalization: Included
Highlights Free email address verification: Included
Highlights Custom tracking links w/SSL: Included
Highlights Spam Solver: Included
Highlights Sequences and follow-ups: Included
Highlights API access (+Zapier): Included
Highlights A/B testing: Included
Highlights Triggered Emails: Included
Highlights Inbox Rotation (MultiSend): Included
Highlights High-priority support: Excluded
Highlights Email support: Excluded

Professional — Individual

Highlights Works inside Gmail: Included
Highlights Send unlimited emails: unlimited

Included
Highlights Unlimited contacts: unlimited

Included
Highlights Unlimited campaigns: unlimited

Included
Highlights Mail merge personalization: Included
Highlights Free email address verification: Included
Highlights Custom tracking links w/SSL: Included
Highlights Spam Solver: Included
Highlights Sequences and follow-ups: Included
Highlights API access (+Zapier): Included
Highlights A/B testing: Included
Highlights Triggered Emails: Included
Highlights Inbox Rotation (MultiSend): Included
Highlights High-priority support: Included
Highlights Email support: Included

Premium — Team 5 users

Highlights Works inside Gmail: Included
Highlights Send unlimited emails: unlimited

Included
Highlights Unlimited contacts: unlimited

Included
Highlights Unlimited campaigns: unlimited

Included
Highlights Mail merge personalization: Included
Highlights Free email address verification: Included
Highlights Custom tracking links w/SSL: Included
Highlights Spam Solver: Included
Highlights Sequences and follow-ups: Included
Highlights API access (+Zapier): Included
Highlights A/B testing: Included
Highlights Triggered Emails: Included
Highlights Inbox Rotation (MultiSend): Included
Highlights High-priority support: Included
Highlights Email support: Included

Premium — Team 10 users

Highlights Works inside Gmail: Included
Highlights Send unlimited emails: unlimited

Included
Highlights Unlimited contacts: unlimited

Included
Highlights Unlimited campaigns: unlimited

Included
Highlights Mail merge personalization: Included
Highlights Free email address verification: Included
Highlights Custom tracking links w/SSL: Included
Highlights Spam Solver: Included
Highlights Sequences and follow-ups: Included
Highlights API access (+Zapier): Included
Highlights A/B testing: Included
Highlights Triggered Emails: Included
Highlights Inbox Rotation (MultiSend): Included
Highlights High-priority support: Included
Highlights Email support: Included

Premium — Team 25 users

Highlights Works inside Gmail: Included
Highlights Send unlimited emails: unlimited

Included
Highlights Unlimited contacts: unlimited

Included
Highlights Unlimited campaigns: unlimited

Included
Highlights Mail merge personalization: Included
Highlights Free email address verification: Included
Highlights Custom tracking links w/SSL: Included
Highlights Spam Solver: Included
Highlights Sequences and follow-ups: Included
Highlights API access (+Zapier): Included
Highlights A/B testing: Included
Highlights Triggered Emails: Included
Highlights Inbox Rotation (MultiSend): Included
Highlights High-priority support: Included
Highlights Email support: Included

Premium — Team 50 users

Highlights Works inside Gmail: Included
Highlights Send unlimited emails: unlimited

Included
Highlights Unlimited contacts: unlimited

Included
Highlights Unlimited campaigns: unlimited

Included
Highlights Mail merge personalization: Included
Highlights Free email address verification: Included
Highlights Custom tracking links w/SSL: Included
Highlights Spam Solver: Included
Highlights Sequences and follow-ups: Included
Highlights API access (+Zapier): Included
Highlights A/B testing: Included
Highlights Triggered Emails: Included
Highlights Inbox Rotation (MultiSend): Included
Highlights High-priority support: Included
Highlights Email support: Included

Premium — Team 100 users

Highlights Works inside Gmail: Included
Highlights Send unlimited emails: unlimited

Included
Highlights Unlimited contacts: unlimited

Included
Highlights Unlimited campaigns: unlimited

Included
Highlights Mail merge personalization: Included
Highlights Free email address verification: Included
Highlights Custom tracking links w/SSL: Included
Highlights Spam Solver: Included
Highlights Sequences and follow-ups: Included
Highlights API access (+Zapier): Included
Highlights A/B testing: Included
Highlights Triggered Emails: Included
Highlights Inbox Rotation (MultiSend): Included
Highlights High-priority support: Included
Highlights Email support: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Ghost

August 31, 2026
Official pricing page
- Starter: USD 18 / month with annual commitment
- Publisher: USD 29 / month with annual commitment
- Business: USD 199 / month with annual commitment
- Custom: Contact sales
August 27, 2026
Official pricing page
- Starter — default: USD 18 monthly · USD 18 / month with annual commitment
October 02, 2023
Official pricing page Archived capture
- Ghost — self-hosted: Free
- Starter — default: USD 9 / month with annual commitment
- Creator — default: USD 25 / month with annual commitment
- Team — default: USD 50 / month with annual commitment
- Business — default: USD 199 / month with annual commitment
January 26, 2017
Official pricing page Archived capture
- Personal — default: USD 29 monthly · USD 19 / month with annual commitment
- Advanced — default: USD 59 monthly · USD 39 / month with annual commitment
- Team — default: USD 105 monthly · USD 79 / month with annual commitment
- Business — default: USD 269 monthly · USD 199 / month with annual commitment
December 15, 2013
Official pricing page Archived capture
- Ghost — self-hosted: Free
- Mini — default: USD 5 monthly
- Small — default: USD 14 monthly
- Medium — default: USD 36 monthly
- Large — default: USD 80 monthly
- VIP — default: Contact sales

GMass

September 21, 2026
Official pricing page
- Standard — Individual: EUR 26 monthly · EUR 17 / month with annual commitment
- Premium — Individual: EUR 35 monthly · EUR 25 / month with annual commitment
- Professional — Individual: EUR 52 monthly · EUR 43 / month with annual commitment
- Premium — Team 5 users: EUR 155 monthly · EUR 125 / month with annual commitment
- Premium — Team 10 users: EUR 255 monthly · EUR 212 / month with annual commitment
- Premium — Team 25 users: EUR 630 monthly · EUR 521 / month with annual commitment
- Premium — Team 50 users: EUR 1165 monthly · EUR 970 / month with annual commitment
- Premium — Team 100 users: EUR 1900 monthly · EUR 1581 / month with annual commitment
August 31, 2026
Official pricing page
- Standard — Individual: EUR 26 monthly · EUR 17 / month with annual commitment
- Premium — Individual: EUR 35 monthly · EUR 25 / month with annual commitment
- Professional — Individual: EUR 52 monthly · EUR 43 / month with annual commitment
August 27, 2026
Official pricing page
- Standard — Individual Monthly: EUR 26 monthly · EUR 17 / month with annual commitment
- Premium — Individual Monthly: EUR 35 monthly · EUR 25 / month with annual commitment