FormSmarts vs Riddle

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

FormSmarts

See full pricing history

USD · US · source: formsmarts.com

Plan	Pricing	Charged by	Offer type
Free	Free $0/year	Flat · published subscription	Standalone · Free
Pro	USD 5 / month with annual commitment $60/year	Flat · published subscription	Standalone · Fixed
Business Starter	USD 10 / month with annual commitment $120/year	Flat · published subscription	Standalone · Fixed
Business Plus Highlighted	USD 20 / month with annual commitment $240/year	Flat · published subscription	Standalone · Fixed
Business Max	USD 30 / month with annual commitment $360/year	Flat · published subscription	Standalone · Fixed

Riddle

See full pricing history

USD · US · source: www.riddle.com

Plan	Pricing	Charged by	Offer type
Business	USD 119 monthly $119 per month per month $129 per month per month Try free for 14 days! Unlimited content Unlimited views* Unlimited leads Unlimited content, unlimited leads All 35+ content formats (including leaderboards) White-labelled branding White-label all outgoing emai \| $349 per month per month $399 per month per month Try free for 14 days! Unlimited content Unlimited views* Unlimited leads Customize, track, use the API Everything from Pro + Extensive customization (Add custom CSS & your own fonts) + Ac	Flat · per month	Standalone · Starting at

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

FormSmarts

Free

Official plan card Forms and responses: Unlimited subject to fair use

Limited
Official plan card Users: 1

Limited
Official plan card Email recipient: 1 per form

Limited

Pro

Official plan card Forms and responses: Unlimited subject to fair use

Limited
Official plan card Fields: 60 per form

Limited
Official plan card Email addresses: 12

Limited

Business Starter

Official plan card Fields: 100 per form

Limited
Official plan card File storage: 100 MB

Limited
Official plan card Webhooks: Included

Business Plus

Official plan card Fields: 200 per form

Limited
Official plan card File storage: 500 MB

Limited
Official plan card Users: 4

Limited

Business Max

Official plan card Fields: 300 per form

Limited
Official plan card File storage: 1.5 GB

Limited
Official plan card Users: 10

Limited

Riddle

Business

Plan card Unlimited content: Included
Plan card Unlimited views*: Included
Plan card Unlimited leads: Included
Plan card Unlimited content, unlimited leads: Included
Plan card All 35+ content formats (including leaderboards): Included
Plan card White-labelled branding: Included
Plan card White-label all outgoing emails: Included
Plan card Add your own logo: Included
Plan card Customize colors, fonts, and texts: Included
Plan card Customize, track, use the API: Included
Plan card Everything from Pro: Included
Plan card + Extensive customization (Add custom CSS & your own fonts): Included
Plan card + Access to our Stats & Builder API to automate your content creation workflows: Included
Plan card + Upload mp4 videos: Included
Plan card + Advanced tracking (Google Tag Manager, Google Analytics, Matomo, custom tracking scripts, ...): Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

FormSmarts

August 27, 2026 Source
- Free: Free
- Pro: USD 5 / month with annual commitment
- Business Starter: USD 10 / month with annual commitment
- Business Plus: USD 20 / month with annual commitment
- Business Max: USD 30 / month with annual commitment

Riddle

August 27, 2026 Source
- Business: USD 119 monthly