Format vs PageFly

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Format

See full pricing history

USD · US · source: www.format.com

Plan	Pricing	Charged by	Offer type
Basic	USD 14 monthly · USD 10 / month with annual commitment $14/month or $10/month billed annually	Flat · published offer	Standalone · Fixed
Pro Highlighted	USD 24 monthly · USD 12 / month with annual commitment $24/month or $12/month billed annually	Flat · published offer	Standalone · Fixed
Pro Plus	USD 36 monthly · USD 15 / month with annual commitment $36/month or $15/month billed annually	Flat · published offer	Standalone · Fixed

PageFly

See full pricing history

USD · US · source: pagefly.io

Plan	Pricing	Charged by	Offer type
Free	Free FreeTry PageFly, see the value$0/month	Flat · per month	Standalone · Free
Builder	USD 24 monthly BuilderLaunch pages that convert$24/month	Flat · per month	Standalone · Fixed
Optimize	USD 39 monthly OptimizeTest, learn & lift conversions$39/month	Flat · per month	Standalone · Fixed
Accelerate	USD 99 monthly AccelerateFull CRO suite - grow faster$99/month	Flat · per month	Standalone · Fixed
Power	USD 199 monthly PowerAI runs CRO on autopilot$199/month	Flat · per month	Standalone · Fixed
Scale Highlighted	USD 299 monthly ScaleRecommended start Just hit Plus, scaling fast. Single store $299 /mo 1,600 credits/mo for 1 storeTech Lead ASAP queuePriority Support · front of queue (PFE-only)Founder's Office Hours — 1/mo · 45-min async review (email + Loom, no call)PageFly Page Health	Flat · per month	Standalone · Fixed
Dominate	USD 499 monthly ominateMost chosen Category leader, full add-on stack. Up to 3 stores $499 /mo 1,600 credits/mo PER store · separate poolsUp to 3 storesComing soon · Tech Lead 1:1 named ownerPriority Support · front of queue (PFE-only)Founder's Office Hours — 2/mo · 45-min as	Flat · per month	Standalone · Fixed
Empire	USD 999 monthly pireEndgame tier Multi-store empire. Founder partnership, white-glove $999 /mo 45-min monthly call with Tony, PageFly co-founderPriority Support · front of queue (PFE-only)Coming soon · White-glove onboarding & trainingCustom AI Credits packageCustom volume pr	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Format

Basic

Plan card Website pages: 10

Limited
Plan card High-resolution images: 70

Limited
Plan card Client galleries: 10

Limited

Pro

Plan card Unlimited website pages: 0

Limited
Plan card High-resolution images: 1,500

Limited
Plan card Image storage: 100 GB

Limited

Pro Plus

Plan card Unlimited high-resolution images: 0

Limited
Plan card Image storage: 1 TB

Limited
Plan card Client galleries: 250

Limited

PageFly

Free

Plan card Try PageFly, see the value: Included

Builder

Plan card Launch pages that convert: Included

Optimize

Plan card Test, learn & lift conversions: Included

Accelerate

Plan card Full CRO suite - grow faster: Included

Power

Plan card AI runs CRO on autopilot: Included

Scale

Plan card 1,600 credits/mo for 1 store: Included
Plan card Tech Lead ASAP queue: Included
Plan card Priority Support · front of queue (PFE-only): Included
Plan card Founder's Office Hours — 1/mo · 45-min async review (email + Loom, no call): Included
Plan card PageFly Page Health Monitor: Included

Dominate

Plan card 1,600 credits/mo PER store · separate pools: Included
Plan card Up to 3 stores: Included
Plan card Coming soon · Tech Lead 1:1 named owner: Included
Plan card Priority Support · front of queue (PFE-only): Included
Plan card Founder's Office Hours — 2/mo · 45-min async review each (email + Loom, no call): Included
Plan card PageFly Page Health Monitor: Included

Empire

Plan card 45-min monthly call with Tony, PageFly co-founder: Included
Plan card Priority Support · front of queue (PFE-only): Included
Plan card Coming soon · White-glove onboarding & training: Included
Plan card Custom AI Credits package: Included
Plan card Custom volume pricing across all your stores: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Format

August 27, 2026 Source
- Basic: USD 14 monthly · USD 10 / month with annual commitment
- Pro: USD 24 monthly · USD 12 / month with annual commitment
- Pro Plus: USD 36 monthly · USD 15 / month with annual commitment

PageFly

August 27, 2026 Source
- Free: Free
- Builder: USD 24 monthly
- Optimize: USD 39 monthly
- Accelerate: USD 99 monthly
- Power: USD 199 monthly
- Scale: USD 299 monthly
- Dominate: USD 499 monthly
- Empire: USD 999 monthly