Fathom Analytics vs Pendo

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Fathom Analytics

See full pricing history

USD · US · source: usefathom.com

Plan	Pricing	Charged by	Offer type
Up to 500,000 pageviews — default	USD 45 monthly · USD 37.5 / month with annual commitment $45 /month Pay yearly instead (2 months free)	Flat · per month	Standalone · Fixed

Pendo

See full pricing history

USD · US · source: www.pendo.io

Plan	Pricing	Charged by	Offer type
Free	Free Free forever	Flat · published subscription	Standalone · Free
Base	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales
Core	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales
Ultimate	Contact sales Custom pricing	Flat · published subscription	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Fathom Analytics

Up to 500,000 pageviews — default

Highlights Pageviews included: Up to 500,000

Included
Highlights Sites included: 50 sites included

Included
Highlights Data retention: Forever data retention

Included
Highlights Saved dashboard views: Save your filters and switch between them in one click

Included
Highlights Shared dashboards: Give clients or team members read-only access to a dashboard

Included
Highlights Ecommerce and event tracking: Included
Highlights UTM campaign tracking: Included
Highlights Automatic bot filtering: Included
Highlights Analytics API: Included
Highlights No cookie banners required: Included
Highlights 100% data ownership: Included
Highlights Unlimited email reports and exports: Included
Highlights Email support from real humans: Included

Pendo

Free

Official plan card Monthly active users: Up to 500

Limited
Official plan card Web and mobile app keys: Unlimited

Limited
Official plan card Product analytics and in-app guides: Included

Base

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics: Included
Official plan card In-app guides: Included

Core

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics and guides: Included
Official plan card Session replay: Included

Ultimate

Official plan card Monthly active users: Custom

Limited
Official plan card Product analytics, guides, and replay: Included
Official plan card Sentiment and journey orchestration: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Fathom Analytics

August 27, 2026 Source
- Up to 500,000 pageviews — default: USD 45 monthly · USD 37.5 / month with annual commitment

Pendo

August 27, 2026 Source
- Free: Free
- Base: Contact sales
- Core: Contact sales
- Ultimate: Contact sales