Emma vs VerticalResponse

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Emma

See full pricing history

USD · US · source: myemma.com

Plan	Pricing	Charged by	Offer type
Emma Lite	USD 105 monthly $105/month	Flat · per month	Standalone · Fixed
Emma for Teams Highlighted	USD 205 monthly $205/month	Flat · per month	Standalone · Fixed
Emma Corporate	Contact sales Contact us	Flat · large distributed organizations	Standalone · Contact sales

VerticalResponse

See full pricing history

USD · US · source: verticalresponse.com

Plan	Pricing	Charged by	Offer type
Basic	USD 13 monthly $13/month for fewer than 500 contacts	Flat · per month	Standalone · Fixed
Pro Highlighted	USD 19 monthly $19/month for fewer than 500 contacts	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Emma

Emma Lite

Plan card Drag-and-drop email editor: Included
Plan card Audience segmentation: Included
Plan card AI assistant: Included
Plan card Email and phone support: Included

Emma for Teams

Plan card Tiered account structure: Included
Plan card Brand Manager: Included
Plan card Trend reporting: Included
Plan card Shared branded assets: Included

Emma Corporate

Plan card Ten or more sub-accounts: Included
Plan card Unlimited users: Included
Plan card Internal sending subaccounts: Included
Plan card Shared audiences across subaccounts: Included

VerticalResponse

Basic

Plan card Unlimited emails: Included
Plan card Landing pages: Included
Plan card Core email marketing features: Included

Pro

Plan card Email automation: Included
Plan card Advanced campaign reporting: Included
Plan card Test Kit credits: 10

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Emma

August 27, 2026 Source
- Emma Lite: USD 105 monthly
- Emma for Teams: USD 205 monthly
- Emma Corporate: Contact sales

VerticalResponse

August 27, 2026 Source
- Basic: USD 13 monthly
- Pro: USD 19 monthly