Emma vs Ghost

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Emma

See full pricing history

USD · US · source: myemma.com

Plan	Pricing	Charged by	Offer type
Emma Lite	USD 105 monthly $105/month	Flat · per month	Standalone · Fixed
Emma for Teams Highlighted	USD 205 monthly $205/month	Flat · per month	Standalone · Fixed
Emma Corporate	Contact sales Contact us	Flat · large distributed organizations	Standalone · Contact sales

Ghost

See full pricing history

USD · US · source: ghost.org

Plan	Pricing	Charged by	Offer type
Starter	USD 18 / month with annual commitment $ 18 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Publisher	USD 29 / month with annual commitment $ 29 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Business	USD 199 / month with annual commitment $ 199 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Custom	Contact sales $ Custom	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Emma

Emma Lite

Plan card Drag-and-drop email editor: Included
Plan card Audience segmentation: Included
Plan card AI assistant: Included
Plan card Email and phone support: Included

Emma for Teams

Plan card Tiered account structure: Included
Plan card Brand Manager: Included
Plan card Trend reporting: Included
Plan card Shared branded assets: Included

Emma Corporate

Plan card Ten or more sub-accounts: Included
Plan card Unlimited users: Included
Plan card Internal sending subaccounts: Included
Plan card Shared audiences across subaccounts: Included

Ghost

Starter

Highlights Your own website: Included
Highlights Free custom domain: Included
Highlights Email newsletter: Included
Highlights Simple design settings: Included
Feature comparison Staff users: 1

Included
Feature comparison File uploads: 5mb

Included
Feature comparison Marketplace themes: Excluded
Feature comparison Custom themes: Excluded
Audience Registered members: 1,000

Included
Audience Paid subscriptions: Excluded
Audience Tips/donations: Excluded
Audience Premium tiers: Excluded
Audience Special offers: Excluded
Email Newsletters Newsletters: 1

Included
Email Newsletters Custom sending domain: Excluded
Analytics Advanced native analytics: Excluded
Analytics Third-party services: Basic

Limited
Integrations Ad networks: Excluded
Integrations Zapier automation: Excluded
Integrations Admin API: Excluded
Integrations Webhooks: Excluded
Security SSO (Single Sign-On): Excluded
Support Priority support: Excluded
Support Uptime SLA: Excluded

Publisher

Highlights 3 staff users: 3

Included
Highlights Custom themes: Included
Highlights 8,000+ integrations: 8,000+

Included
Highlights Paid subscriptions: Included
Highlights Advanced analytics: Included
Feature comparison Staff users: 3

Included
Feature comparison File uploads: 100mb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: 1,000

Included
Audience Paid subscriptions: Included
Audience Tips/donations: Included
Audience Premium tiers: 3

Included
Audience Special offers: 15

Included
Audience Transaction fees: 0%

Included
Email Newsletters Newsletters: 3

Included
Email Newsletters Custom sending domain: Included
Analytics Advanced native analytics: Included
Analytics Third-party services: Included
Integrations Ad networks: Included
Integrations Zapier automation: Included
Integrations n8n automation: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Excluded
Support Priority support: Excluded
Support Uptime SLA: Excluded

Business

Highlights 15 staff users: 15

Included
Highlights Priority support: Included
Highlights Higher usage limits: Included
Highlights Early access to features: Included
Feature comparison Staff users: 15

Included
Feature comparison File uploads: 250mb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: 10,000

Included
Audience Paid subscriptions: Included
Audience Premium tiers: 10

Included
Audience Special offers: 50

Included
Audience Transaction fees: 0%

Included
Email Newsletters Newsletters: 10

Included
Email Newsletters Custom sending domain: Included
Analytics Advanced native analytics: Included
Integrations Ad networks: Included
Integrations Zapier automation: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Excluded
Support Priority support: Included
Support Uptime SLA: Excluded
Support Invoice billing: Excluded

Custom

Highlights Unlimited staff users: Unlimited

Included
Highlights Advanced configurations: Included
Highlights Dedicated IP address: Included
Highlights 99.9% uptime SLA: 99.9%

Included
Highlights Unlimited members: Unlimited

Included
Feature comparison Staff users: Unlimited

Included
Feature comparison File uploads: 1gb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: Unlimited

Included
Audience Paid subscriptions: Included
Audience Premium tiers: Unlimited

Included
Audience Special offers: Unlimited

Included
Email Newsletters Newsletters: Unlimited

Included
Email Newsletters Custom sending domain: Included
Email Newsletters Deliverability Consultation: Included
Analytics Advanced native analytics: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Included
Support Account manager: Included
Support Uptime SLA: 99.9%

Included
Support Invoice billing: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Emma

August 27, 2026
Official pricing page
- Emma Lite: USD 105 monthly
- Emma for Teams: USD 205 monthly
- Emma Corporate: Contact sales

Ghost

August 31, 2026
Official pricing page
- Starter: USD 18 / month with annual commitment
- Publisher: USD 29 / month with annual commitment
- Business: USD 199 / month with annual commitment
- Custom: Contact sales
August 27, 2026
Official pricing page
- Starter — default: USD 18 monthly · USD 18 / month with annual commitment
October 02, 2023
Official pricing page Archived capture
- Ghost — self-hosted: Free
- Starter — default: USD 9 / month with annual commitment
- Creator — default: USD 25 / month with annual commitment
- Team — default: USD 50 / month with annual commitment
- Business — default: USD 199 / month with annual commitment
January 26, 2017
Official pricing page Archived capture
- Personal — default: USD 29 monthly · USD 19 / month with annual commitment
- Advanced — default: USD 59 monthly · USD 39 / month with annual commitment
- Team — default: USD 105 monthly · USD 79 / month with annual commitment
- Business — default: USD 269 monthly · USD 199 / month with annual commitment
December 15, 2013
Official pricing page Archived capture
- Ghost — self-hosted: Free
- Mini — default: USD 5 monthly
- Small — default: USD 14 monthly
- Medium — default: USD 36 monthly
- Large — default: USD 80 monthly
- VIP — default: Contact sales