EmailOctopus vs Substack

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

EmailOctopus

See full pricing history

USD · US · source: emailoctopus.com

Plan	Pricing	Charged by	Offer type
STARTER — Free	Free Free	Flat · per month	Standalone · Free
PRO — Paid Highlighted	USD 9 monthly · USD 9 / month with annual commitment $9 per month, billed yearly Save $12	Flat · per month, billed yearly	Standalone · Fixed

Substack

See full pricing history

USD · US · source: substack.com

Plan	Pricing	Charged by	Offer type
Free publication	Free Free to publish without paid subscriptions	Flat · per month	Standalone · Free
Paid publication	Substack retains 10% of paid subscription revenue, plus card fees Substack retains 10% of paid subscription revenue, plus card fees	Usage · percentage of subscription revenue	Standalone · Usage based

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

EmailOctopus

STARTER — Free

Highlights Subscribers: 2,500 subscribers

Included
Highlights Emails per month: 10,000 emails per month

Included
Highlights EmailOctopus branding on emails: Included
Highlights Reports available for 30 days: Included
Highlights Landing pages and forms: Create 1 landing page and 1 form

Included
Highlights Users: Access for 1 user

Included

PRO — Paid

Highlights Subscribers: 10,000 subscribers

Included
Highlights Emails per month: 10,000 emails per month

Included
Highlights Full control over your email design: Included
Highlights Reports available forever: Included
Highlights Landing pages and forms: Unlimited landing pages and forms

Included
Highlights Users: Add unlimited users

Included
Highlights Cancel any time: Included

Substack

Free publication

Plan card Newsletter publishing: Included
Plan card Subscriber management: Included
Plan card Hosted publication website: Included

Paid publication

Plan card Writer revenue share: 90% before card fees

Included
Plan card Paid subscriptions: Included
Plan card Audience analytics: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

EmailOctopus

August 27, 2026 Source
- STARTER — Free: Free
- PRO — Paid: USD 9 monthly · USD 9 / month with annual commitment

Substack

August 27, 2026 Source
- Free publication: Free
- Paid publication: Substack retains 10% of paid subscription revenue, plus card fees