Dench vs Roofr CRM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Dench

See full pricing history

USD · US · source: www.dench.com

Plan	Pricing	Charged by	Offer type
Dench Cloud Max Highlighted	USD 99 monthly $ 99 / seat / month 3 days free. Billed monthly.	Seat · Per seat	Standalone · Fixed
Enterprise	USD 1500 monthly Starts from $1,500 / month	Flat	Standalone · Starting at

Roofr CRM

See full pricing history

USD · US · source: roofr.com

Plan	Pricing	Charged by	Offer type
Starter	Free $0/month	Usage · free plan	Standalone · Free
Measure+	USD 109 monthly $109-$169/month	Flat · starting per month	Standalone · Starting at
Essentials Highlighted	USD 249 monthly $249/month	Flat · per month	Standalone · Fixed
Scale	USD 349 monthly $349/month	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Dench

Dench Cloud Max

Highlights $200 AI credits per workspace each month, every model on tap: $200 AI credits per workspace each month

Included
Highlights Agents for CRM, support, finance, and meeting prep: Included
Highlights Built-in CRM with a headless API: Included
Highlights Overnight automations: Included
Highlights iMessage, Slack, email, and SMS: Included
Highlights Five connected mailboxes: 5

Included
Highlights Sandbox computer use: Included
Highlights 100+ connected apps: 100+

Included
Highlights White-glove partnership: Included

Enterprise

Highlights Everything in Max, org-wide: Included
Highlights Dedicated success manager: Included
Highlights Full AI consultancy, make your company AI-Native: Included
Highlights We do your setups, migrations, and data imports: Included
Highlights Managed newsletter and outreach campaigns: Included
Highlights Pooled usage with bonus credits: Included
Highlights HIPAA BAA, SSO, SCIM, and audit logs: Included

Roofr CRM

Starter

Plan card Basic job board: Included
Plan card Email and templates: Included
Plan card Calendar and job events: Included
Plan card Unlimited users: Included

Measure+

Plan card Discounted measurements: Included
Plan card Material calculations: Included
Plan card Company branding: Included
Plan card Unlimited users: Included

Essentials

Plan card Flexible job board: Included
Plan card Unlimited e-signatures: Included
Plan card Unlimited users: Included
Plan card Sales-process workflows: Included

Scale

Plan card Seven customizable job boards: Included
Plan card Workflow automation: Included
Plan card Performance reporting: Included
Plan card Role-based permissions: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Dench

September 21, 2026
Official pricing page
- Dench Cloud Max: USD 99 monthly
- Enterprise: USD 1500 monthly
August 27, 2026
Official pricing page
- Max: USD 200 monthly

Roofr CRM

August 27, 2026
Official pricing page
- Starter: Free
- Measure+: USD 109 monthly
- Essentials: USD 249 monthly
- Scale: USD 349 monthly