DealerCenter CRM vs Top Producer

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

DealerCenter CRM

See full pricing history

USD · US · source: www.dealercenter.com

Plan	Pricing	Charged by	Offer type
CRM Plus	USD 99 monthly $99/month	Flat · per month	Standalone · Fixed
CRM Pro Highlighted	USD 199 monthly $199/month	Flat · per month	Standalone · Fixed

Top Producer

See full pricing history

USD · US · source: www.topproducer.com

Plan	Pricing	Charged by	Offer type
Pro	USD 179 monthly $179 per user/month	Seat · per user per month	Standalone · Fixed
Pro + Leads Highlighted	USD 479 monthly Starting from $479/month	Flat · starting per month	Standalone · Starting at
Pro + Farming	USD 599 monthly Starting from $599/month	Flat · starting per month	Standalone · Starting at
Pro Teams 5	USD 399 monthly $399/month for up to 5 users	Flat · per month for up to five users	Standalone · Fixed
Pro Teams 10	USD 699 monthly $699/month for up to 10 users	Flat · per month for up to ten users	Standalone · Fixed
Pro Teams 25	USD 1199 monthly $1,199/month for up to 25 users	Flat · per month for up to 25 users	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

DealerCenter CRM

CRM Plus

Plan card Internet lead management: Included
Plan card Campaign tracking: Included
Plan card Email, text and video calls: Included
Plan card Appointment and task management: Included

CRM Pro

Plan card Everything in CRM Plus: Included
Plan card Click-to-call and recording: Included
Plan card Automated workflows: Included
Plan card Campaign event automation: Included

Top Producer

Pro

Plan card CRM with MLS integration: Included
Plan card Automated lead response: Included
Plan card Transaction management: Included
Plan card Market reports: Included

Pro + Leads

Plan card Everything in Pro: Included
Plan card Exclusive social-media leads: Included
Plan card Automated lead response: Included
Plan card Target-market lead delivery: Included

Pro + Farming

Plan card Everything in Pro: Included
Plan card Smart Targeting: Included
Plan card Farm-area prospecting: Included
Plan card Multi-channel marketing: Included

Pro Teams 5

Plan card Five users: Included
Plan card Shared contacts: Included
Plan card Team CRM functions: Included
Plan card Lead and farming add-ons: Included

Pro Teams 10

Plan card Ten users: Included
Plan card Shared contacts: Included
Plan card Team CRM functions: Included
Plan card Lead and farming add-ons: Included

Pro Teams 25

Plan card 25 users: Included
Plan card Shared contacts: Included
Plan card Team CRM functions: Included
Plan card Lead and farming add-ons: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

DealerCenter CRM

August 27, 2026 Source
- CRM Plus: USD 99 monthly
- CRM Pro: USD 199 monthly

Top Producer

August 27, 2026 Source
- Pro: USD 179 monthly
- Pro + Leads: USD 479 monthly
- Pro + Farming: USD 599 monthly
- Pro Teams 5: USD 399 monthly
- Pro Teams 10: USD 699 monthly
- Pro Teams 25: USD 1199 monthly