pricing_optimizer.sql

Query the market. Stop guessing.

DealerCenter CRM vs Shopmonkey

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

DealerCenter CRM

See full pricing history

USD · US · source: www.dealercenter.com

Plan	Pricing	Charged by	Offer type
CRM Plus	USD 99 monthly $99/month	Flat · per month	Standalone · Fixed
CRM Pro Highlighted	USD 199 monthly $199/month	Flat · per month	Standalone · Fixed

Shopmonkey

See full pricing history

USD · US · source: www.shopmonkey.io

Plan	Pricing	Charged by	Offer type
Basic	USD 239 monthly · USD 215 / month with annual commitment $ 239 / mo. $ 215 / mo.	Flat · / mo.	Standalone · Fixed
Clever	USD 399 monthly · USD 359 / month with annual commitment $ 399 / mo. $ 359 / mo.	Flat · / mo.	Standalone · Fixed
Genius Highlighted	USD 499 monthly · USD 449 / month with annual commitment $ 499 / mo. $ 449 / mo.	Flat · / mo.	Standalone · Fixed
Multi-Shop	Contact sales Custom Contact us for pricing	Flat	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

DealerCenter CRM

CRM Plus

Plan card Internet lead management: Included
Plan card Campaign tracking: Included
Plan card Email, text and video calls: Included
Plan card Appointment and task management: Included

CRM Pro

Plan card Everything in CRM Plus: Included
Plan card Click-to-call and recording: Included
Plan card Automated workflows: Included
Plan card Campaign event automation: Included

Shopmonkey

Basic

Highlights 2-Way Text & Email: Included
Highlights Unlimited Estimates & Invoices: Included
Highlights Calendar & Automated Reminders: Included
Workflow & Operations Digital Vehicle Inspections: 2 templates

Limited
Highlights Electronic Signatures: Included
Highlights Integrated Payments: Included
Parts & Labor Parts Lookup & Ordering: Included
Workflow & Operations Mobile App for iOS/Android: Included
Workflow & Operations Included User Licenses: 3

Included

Clever

Workflow & Operations Included User Licenses: 4

Included
Workflow & Operations Digital Vehicle Inspections: Unlimited

Included
Workflow & Operations Customizable Workflow: Included
Workflow & Operations Purchase Orders: Included
Workflow & Operations Time Clock Tracking: Included
Workflow & Operations Inventory Management: Included
Workflow & Operations Bulk Inventory Adjustments: Included
Parts & Labor MOTOR Parts & Labor: Included
Parts & Labor ALLDATA Integration: Included
Parts & Labor Quick Reference Guides: Included
Integration QuickBooks Online Integration: Included
Reporting Purchase Order & Vendor Reports: Included
Reporting Time Clock Tracking Reports: Included

Genius

Workflow & Operations Included User Licenses: 5

Included
Workflow & Operations Digital Vehicle Inspections: Unlimited

Included
Workflow & Operations Customizable Workflow: Included
Workflow & Operations Purchase Orders: Included
Workflow & Operations Time Clock Tracking: Included
Workflow & Operations Inventory Management: Included
Workflow & Operations Bulk Inventory Adjustments: Included
Workflow & Operations Coupons Manager: Included
Workflow & Operations Automated Estimate Followups: Included
Workflow & Operations Inactive Work Orders: Included
CRM Basics Google Reviews Manager: Included
Parts & Labor MOTOR Parts & Labor: Included
Parts & Labor ALLDATA Integration: Included
Parts & Labor Quick Reference Guides: Included
Parts & Labor MOTOR Diagrams & Procedures: Included
Integration QuickBooks Online Integration: Included
Reporting Purchase Order & Vendor Reports: Included
Reporting Time Clock Tracking Reports: Included

Multi-Shop

Workflow & Operations Digital Vehicle Inspections: Unlimited

Included
Workflow & Operations Customizable Workflow: Included
Workflow & Operations Purchase Orders: Included
Workflow & Operations Time Clock Tracking: Included
Workflow & Operations Inventory Management: Included
Workflow & Operations Bulk Inventory Adjustments: Included
Workflow & Operations Coupons Manager: Included
Workflow & Operations Automated Estimate Followups: Included
Workflow & Operations Inactive Work Orders: Included
Workflow & Operations Franchises & Multiple Locations: Included
CRM Basics Google Reviews Manager: Included
Parts & Labor MOTOR Parts & Labor: Included
Parts & Labor ALLDATA Integration: Included
Parts & Labor Quick Reference Guides: Included
Parts & Labor MOTOR Diagrams & Procedures: Included
Integration QuickBooks Online Integration: Included
Reporting Purchase Order & Vendor Reports: Included
Reporting Time Clock Tracking Reports: Included
Reporting Multi-Shop Reporting: Included
Support & Onboarding Dedicated Account Management: Included
Support & Onboarding Custom Training: Included
Support & Onboarding Custom Implementation Plan: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

DealerCenter CRM

August 27, 2026
Official pricing page
- CRM Plus: USD 99 monthly
- CRM Pro: USD 199 monthly

Shopmonkey

September 21, 2026
Official pricing page
- Basic: USD 239 monthly · USD 215 / month with annual commitment
- Clever: USD 399 monthly · USD 359 / month with annual commitment
- Genius: USD 499 monthly · USD 449 / month with annual commitment
- Multi-Shop: Contact sales
August 31, 2026
Official pricing page
- Basic: USD 239 monthly · USD 215 / month with annual commitment
- Clever: USD 399 monthly · USD 359 / month with annual commitment
- Genius: USD 499 monthly · USD 449 / month with annual commitment
- Multi-Shop: Contact sales
August 27, 2026
Official pricing page
- Basic — default: USD 239 monthly · USD 215 / month with annual commitment
- Clever — default: USD 399 monthly · USD 359 / month with annual commitment