DealerCenter CRM vs Roofr CRM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

DealerCenter CRM

See full pricing history

USD · US · source: www.dealercenter.com

Plan	Pricing	Charged by	Offer type
CRM Plus	USD 99 monthly $99/month	Flat · per month	Standalone · Fixed
CRM Pro Highlighted	USD 199 monthly $199/month	Flat · per month	Standalone · Fixed

Roofr CRM

See full pricing history

USD · US · source: roofr.com

Plan	Pricing	Charged by	Offer type
Starter	Free $0/month	Usage · free plan	Standalone · Free
Measure+	USD 109 monthly $109-$169/month	Flat · starting per month	Standalone · Starting at
Essentials Highlighted	USD 249 monthly $249/month	Flat · per month	Standalone · Fixed
Scale	USD 349 monthly $349/month	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

DealerCenter CRM

CRM Plus

Plan card Internet lead management: Included
Plan card Campaign tracking: Included
Plan card Email, text and video calls: Included
Plan card Appointment and task management: Included

CRM Pro

Plan card Everything in CRM Plus: Included
Plan card Click-to-call and recording: Included
Plan card Automated workflows: Included
Plan card Campaign event automation: Included

Roofr CRM

Starter

Plan card Basic job board: Included
Plan card Email and templates: Included
Plan card Calendar and job events: Included
Plan card Unlimited users: Included

Measure+

Plan card Discounted measurements: Included
Plan card Material calculations: Included
Plan card Company branding: Included
Plan card Unlimited users: Included

Essentials

Plan card Flexible job board: Included
Plan card Unlimited e-signatures: Included
Plan card Unlimited users: Included
Plan card Sales-process workflows: Included

Scale

Plan card Seven customizable job boards: Included
Plan card Workflow automation: Included
Plan card Performance reporting: Included
Plan card Role-based permissions: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

DealerCenter CRM

August 27, 2026 Source
- CRM Plus: USD 99 monthly
- CRM Pro: USD 199 monthly

Roofr CRM

August 27, 2026 Source
- Starter: Free
- Measure+: USD 109 monthly
- Essentials: USD 249 monthly
- Scale: USD 349 monthly