DealerCenter CRM vs Dench

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

DealerCenter CRM

See full pricing history

USD · US · source: www.dealercenter.com

Plan	Pricing	Charged by	Offer type
CRM Plus	USD 99 monthly $99/month	Flat · per month	Standalone · Fixed
CRM Pro Highlighted	USD 199 monthly $199/month	Flat · per month	Standalone · Fixed

Dench

See full pricing history

USD · US · source: www.dench.com

Plan	Pricing	Charged by	Offer type
Max	USD 200 monthly $200 AI credits per workspace each month, every model on tap	Unit · per workspace each month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

DealerCenter CRM

CRM Plus

Plan card Internet lead management: Included
Plan card Campaign tracking: Included
Plan card Email, text and video calls: Included
Plan card Appointment and task management: Included

CRM Pro

Plan card Everything in CRM Plus: Included
Plan card Click-to-call and recording: Included
Plan card Automated workflows: Included
Plan card Campaign event automation: Included

Dench

Max

Highlights Agents for CRM, support, finance, and meeting prep: Included
Highlights Built-in CRM with a headless API: Included
Highlights Overnight automations: Included
Highlights iMessage, Slack, email, and SMS: Included
Highlights Five connected mailboxes: Included
Highlights Sandbox computer use: Included
Highlights 100+ connected apps: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

DealerCenter CRM

August 27, 2026 Source
- CRM Plus: USD 99 monthly
- CRM Pro: USD 199 monthly

Dench

August 27, 2026 Source
- Max: USD 200 monthly