Cello vs Viral Loops

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Cello

See full pricing history

USD · US · source: cello.so

Plan	Pricing	Charged by	Offer type
Enterprise	Contact sales Contact Sales	Other	Standalone · Contact sales
Free	Free $0/	Flat	Standalone · Free

Viral Loops

See full pricing history

USD · US · source: viral-loops.com

Plan	Pricing	Charged by	Offer type
Start-up — annual	USD 35 monthly · USD 35 / month with annual commitment $35 /mo Billed Annually	Flat · per month, billed annually	Standalone · Fixed
Plus — annual	USD 99 monthly · USD 99 / month with annual commitment $99 /mo Billed Annually	Flat · per month, billed annually	Standalone · Fixed
Growing — annual	USD 159 monthly · USD 159 / month with annual commitment $159 /mo Billed Annually	Flat · per month, billed annually	Standalone · Fixed
Power — annual Highlighted	USD 279 monthly · USD 279 / month with annual commitment $279 /mo Billed Annually	Flat · per month, billed annually	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Cello

Enterprise

Highlights Unlimited referrals: Included
Highlights All integrations: Included
Highlights All features: Included
Highlights Priority Slack support: Included
Highlights Dedicated success manager: Included
Highlights Custom SLAs: Included

Free

Highlights Unlimited referrals: Included
Highlights Unlimited referral ARR: Included
Highlights All Partner features: Included
Highlights All integrations: Included
Highlights Up to 1 partner campaign: Included
Highlights Up to 10 active partners: Included

Viral Loops

Start-up — annual

Highlights Participants: Up to 1,000

Included
Highlights Lead Generation Campaigns: Included
Highlights Basic Integrations: Included
Highlights Basic Fraud Identification: Included
Highlights Email Notifications: Included
Highlights Import & Export Participants: Included
Highlights No-Code Installation: Included
Highlights Bonus Action Points: Included
Highlights Social Sharing Tracking: Included

Plus — annual

Highlights Participants: Up to 5,000

Included
Highlights Everything in Start-up: Included
Highlights User & Customer Referral Campaigns: Included
Highlights The Milestone Referral Template: Included
Highlights Track every Step of the Customer Journey: Included
Highlights Themes for Viral Loops Pages: Included
Highlights Custom Domain: Included
Highlights reCaptcha Integration: Included
Highlights Full API Access: Included

Growing — annual

Highlights Participants: Up to 10,000

Included
Highlights Everything in Plus: Included
Highlights Double Opt-In: Included
Highlights HubSpot Integration & Workflows: Included
Highlights Remove Viral Loops Branding: Included
Highlights Automated Rewarding: Included
Highlights Stripe Rewarding: Included
Highlights Tremendous Rewarding: Included
Highlights Referral Revenue Tracking: Included
Highlights Audience-specific Notifications: Included

Power — annual

Highlights Participants: Up to 25,000

Included
Highlights Everything in Growing: Included
Highlights Dedicated Account Manager: Included
Highlights Concierge Implementation: Included
Highlights Team Member Invites: Included
Highlights Priority & Video Support: Included
Highlights Unlimited access to AI campaign assistant: Included
Highlights AI-Powered advance Fraud Analysis (Coming Soon): Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Cello

August 27, 2026 Source
- Enterprise: Contact sales
- Free: Free

Viral Loops

August 27, 2026 Source
- Start-up — annual: USD 35 monthly · USD 35 / month with annual commitment
- Plus — annual: USD 99 monthly · USD 99 / month with annual commitment
- Growing — annual: USD 159 monthly · USD 159 / month with annual commitment
- Power — annual: USD 279 monthly · USD 279 / month with annual commitment