Caretta vs SmartWriter

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Caretta

See full pricing history

USD · US · source: caretta.so

Plan	Pricing	Charged by	Offer type
Basic	Free Free no credit card required	Seat	Standalone · Free
Pro Highlighted	USD 99 monthly $99 per seat / month	Seat · per seat	Standalone · Fixed
Enterprise	Contact sales Custom annual, priced per team	Other · per team	Standalone · Contact sales

SmartWriter

See full pricing history

USD · US · source: www.smartwriter.ai

Plan	Pricing	Charged by	Offer type
Basic Plan — monthly	USD 59 monthly · USD 49 / month with annual commitment $59/month $49/month	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Caretta

Basic

In the call Notetaker: Included
Highlights Call brief and post-call automations: Included
Across your tools Slack agent and MCP server: Included
Highlights 10 Pro calls every month: 10 Pro calls every month

Limited
In the call Actions: 10 calls/mo

Limited
In the call Live web access: 10 calls/mo

Limited
In the call In-call checklist: 10 calls/mo

Limited
In the call Objection handling: 10 calls/mo

Limited
In the call Custom prompts: 10 calls/mo

Limited
In the call Live sales intelligence: 10 calls/mo

Limited
In the call In-call battlecards: 10 calls/mo

Limited
The brain Auto-learn from calls: Excluded
The brain Auto-sync from any integration: Excluded
The brain Shared brain across the team: Excluded
The brain Advanced brain: Excluded
Metrics Caretta Metrics: Excluded
Security Single Sign-On (SSO): Excluded
Security User provisioning (SCIM): Excluded
Security Custom data retention: Excluded
Security Private deployment: Excluded

Pro

Highlights Everything in Basic: Included
In the call Live sales intelligence: Included
In the call Unlimited in-call actions: Unlimited

Included
In the call Unlimited in-call checklists: Unlimited

Included
In the call Unlimited in-call web-search: Unlimited

Included
The brain Auto-learning brain: Included
The brain Auto-sync from any integration: Included
The brain Shared brain across the team: Included
The brain Advanced brain: Excluded
Metrics Caretta Metrics: Add-on

Limited
Security Single Sign-On (SSO): Excluded
Security User provisioning (SCIM): Excluded
Security Custom data retention: Excluded
Security Private deployment: Excluded

Enterprise

Highlights Everything in Pro: Included
Metrics Caretta Metrics: Included
The brain Advanced brain: Included
In the call Live sales intelligence: Advanced

Included
Security Single Sign-On and private deployment: Included
Security Custom data retention: Included
Security User provisioning (SCIM): Included
Security Private VPC or on-prem: Included

SmartWriter

Basic Plan — monthly

Highlights Personalised lines per lead: Up to 15

Included
Highlights Leads (credits): 400

Included
Highlights AI tools access: Full access

Included
Highlights AI Email generator: Included
Highlights LinkedIn Personalisation Outreach: Included
Highlights Use for both Outreach And Copywriting: Included
Highlights Credit roll over: Unlimited

Included
Highlights Credits expiration: Do not expire

Included
Highlights Projects: Unlimited

Included
Highlights Export AI content: Included
Highlights Chrome Extension Access: Included
Highlights Personalisations you can do: Personalised Icebreakers, Instagram Comments, Cold Emails, LinkedIn Outreaches, Google Reviews, Backlink Outreaches

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Caretta

September 21, 2026
Official pricing page
- Basic: Free
- Pro: USD 99 monthly
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Founder: USD 100 monthly
- Seller: USD 150 monthly
- Enterprise: Contact sales

SmartWriter

August 27, 2026
Official pricing page
- Basic Plan — monthly: USD 59 monthly · USD 49 / month with annual commitment