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Buttondown vs Substack

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: buttondown.com

Plan Pricing Charged by Offer type
Free Plan — Free for first 100 subscribers
Free

Absolutely nothing for your first 100 subscribers

Flat Standalone · Free

USD · US · source: substack.com

Plan Pricing Charged by Offer type
Free publication
Free

Free to publish without paid subscriptions

Flat · per month Standalone · Free
Paid publication
Substack retains 10% of paid subscription revenue, plus card fees

Substack retains 10% of paid subscription revenue, plus card fees

Usage · percentage of subscription revenue Standalone · Usage based

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Buttondown

Free Plan — Free for first 100 subscribers

Highlights

Rich text or markdown editor

Included

Highlights

Send from a custom domain

Included

Highlights

Hosted newsletter archives

Included

Highlights

Privacy-first

Included

Substack

Free publication

Plan card

Newsletter publishing

Included

Plan card

Subscriber management

Included

Plan card

Hosted publication website

Included

Paid publication

Plan card

Writer revenue share

90% before card fees

Included

Plan card

Paid subscriptions

Included

Plan card

Audience analytics

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Buttondown

  1. Source
    • Free Plan — Free for first 100 subscribers: Free

Substack

  1. Source
    • Free publication: Free
    • Paid publication: Substack retains 10% of paid subscription revenue, plus card fees