Skip to content

Buttondown vs Emma

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: buttondown.com

Plan Pricing Charged by Offer type
Free Plan — Free for first 100 subscribers
Free

Absolutely nothing for your first 100 subscribers

Flat Standalone · Free

USD · US · source: myemma.com

Plan Pricing Charged by Offer type
Emma Lite
USD 105 monthly

$105/month

Flat · per month Standalone · Fixed
Emma for Teams Highlighted
USD 205 monthly

$205/month

Flat · per month Standalone · Fixed
Emma Corporate
Contact sales

Contact us

Flat · large distributed organizations Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Buttondown

Free Plan — Free for first 100 subscribers

Highlights

Rich text or markdown editor

Included

Highlights

Send from a custom domain

Included

Highlights

Hosted newsletter archives

Included

Highlights

Privacy-first

Included

Emma

Emma Lite

Plan card

Drag-and-drop email editor

Included

Plan card

Audience segmentation

Included

Plan card

AI assistant

Included

Plan card

Email and phone support

Included

Emma for Teams

Plan card

Tiered account structure

Included

Plan card

Brand Manager

Included

Plan card

Trend reporting

Included

Plan card

Shared branded assets

Included

Emma Corporate

Plan card

Ten or more sub-accounts

Included

Plan card

Unlimited users

Included

Plan card

Internal sending subaccounts

Included

Plan card

Shared audiences across subaccounts

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Buttondown

  1. Source
    • Free Plan — Free for first 100 subscribers: Free

Emma

  1. Source
    • Emma Lite: USD 105 monthly
    • Emma for Teams: USD 205 monthly
    • Emma Corporate: Contact sales