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Buttondown vs EmailQo

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: buttondown.com

Plan Pricing Charged by Offer type
Free Plan — Free for first 100 subscribers
Free

Absolutely nothing for your first 100 subscribers

Flat Standalone · Free

USD · US · source: emailqo.com

Plan Pricing Charged by Offer type
Starter — default
USD 19 monthly · USD 14.25 / month with annual commitment

$19 /mo

Flat · Flat price Standalone · Fixed
Growth — default Highlighted
USD 39 monthly · USD 29.25 / month with annual commitment

$39 /mo

Flat · Flat price Standalone · Fixed
Scale — default
USD 89 monthly · USD 66.75 / month with annual commitment

$89 /mo

Flat · Flat price Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Buttondown

Free Plan — Free for first 100 subscribers

Highlights

Rich text or markdown editor

Included

Highlights

Send from a custom domain

Included

Highlights

Hosted newsletter archives

Included

Highlights

Privacy-first

Included

EmailQo

Starter — default

Highlights

Sender accounts

5

Included

Highlights

Contacts

10,000

Included

Highlights

Active campaigns

10

Included

Highlights

Sending domains

2

Included

Highlights

Built-in inbox warmup

Included

Highlights

Inbox health checks

Included

Highlights

Blacklist monitoring

Included

Highlights

Email verifications per month

200

Included

Highlights

Email support

Included

Growth — default

Highlights

Sender accounts

20

Included

Highlights

Contacts

50,000

Included

Highlights

Active campaigns

Unlimited

Included

Highlights

Sending domains

10

Included

Highlights

A/B testing on all steps

Included

Highlights

IMAP reply detection

Included

Highlights

AI reply classification

Included

Highlights

Email verifications

Unlimited

Included

Highlights

Full analytics

Included

Highlights

Priority support

Included

Scale — default

Highlights

Sender accounts

Unlimited

Included

Highlights

Contacts

Unlimited

Included

Highlights

Active campaigns

Unlimited

Included

Highlights

Sending domains

Unlimited

Included

Highlights

Everything in Growth

Included

Highlights

Hands-on AWS SES setup assistance

Included

Highlights

Custom sender pool and rotation strategies

Included

Highlights

Dedicated onboarding call

Included

Highlights

Migration help from any cold email tool

Included

Highlights

Priority phone and email support

Included

Highlights

Direct Slack channel with the team

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Buttondown

  1. Source
    • Free Plan — Free for first 100 subscribers: Free

EmailQo

  1. Source
    • Starter — default: USD 19 monthly · USD 14.25 / month with annual commitment
    • Growth — default: USD 39 monthly · USD 29.25 / month with annual commitment
    • Scale — default: USD 89 monthly · USD 66.75 / month with annual commitment