Builder Prime vs Roofr CRM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Builder Prime

See full pricing history

USD · US · source: www.builderprime.com

Plan	Pricing	Charged by	Offer type
Starter	USD 399 monthly From $399/month	Flat · starting per month	Standalone · Starting at
Growth Highlighted	USD 747 monthly From $747/month	Flat · starting per month	Standalone · Starting at
Enterprise	Contact sales Custom	Flat · franchises, multi-location and 50-plus-user teams	Standalone · Contact sales

Roofr CRM

See full pricing history

USD · US · source: roofr.com

Plan	Pricing	Charged by	Offer type
Starter	Free $0/month	Usage · free plan	Standalone · Free
Measure+	USD 109 monthly $109-$169/month	Flat · starting per month	Standalone · Starting at
Essentials Highlighted	USD 249 monthly $249/month	Flat · per month	Standalone · Fixed
Scale	USD 349 monthly $349/month	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Builder Prime

Starter

Plan card Three core-user seats: Included
Plan card CRM and lead management: Included
Plan card Pipeline workflows: Included
Plan card Customer records: Included

Growth

Plan card Five core-user seats: Included
Plan card Multi-crew operations: Included
Plan card CRM reporting: Included
Plan card Bolt Insights AI: Included

Enterprise

Plan card Volume user discounts: Included
Plan card Multi-location operations: Included
Plan card Enterprise configuration: Included
Plan card Field-user access: Included

Roofr CRM

Starter

Plan card Basic job board: Included
Plan card Email and templates: Included
Plan card Calendar and job events: Included
Plan card Unlimited users: Included

Measure+

Plan card Discounted measurements: Included
Plan card Material calculations: Included
Plan card Company branding: Included
Plan card Unlimited users: Included

Essentials

Plan card Flexible job board: Included
Plan card Unlimited e-signatures: Included
Plan card Unlimited users: Included
Plan card Sales-process workflows: Included

Scale

Plan card Seven customizable job boards: Included
Plan card Workflow automation: Included
Plan card Performance reporting: Included
Plan card Role-based permissions: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Builder Prime

August 27, 2026 Source
- Starter: USD 399 monthly
- Growth: USD 747 monthly
- Enterprise: Contact sales

Roofr CRM

August 27, 2026 Source
- Starter: Free
- Measure+: USD 109 monthly
- Essentials: USD 249 monthly
- Scale: USD 349 monthly