Brand24 vs Sprout Social

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Brand24

See full pricing history

USD · US · source: brand24.com

Plan	Pricing	Charged by	Offer type
Individual	USD 249 monthly · USD 199 / month with annual commitment $249/month or $199/month billed annually	Flat · per month	Standalone · Fixed
Team	USD 349 monthly · USD 299 / month with annual commitment $349/month or $299/month billed annually	Flat · per month	Standalone · Fixed
Pro Highlighted	USD 499 monthly · USD 399 / month with annual commitment $499/month or $399/month billed annually	Flat · per month	Standalone · Fixed
Business	USD 699 monthly · USD 599 / month with annual commitment $699/month or $599/month billed annually	Flat · per month	Standalone · Fixed
Enterprise	USD 1499 / month with annual commitment From $1,499/month billed annually	Flat · per month	Standalone · Starting at

See full pricing history

USD · US · source: sproutsocial.com

Plan	Pricing	Charged by	Offer type
Standard	USD 199 monthly $199 per seat/month	Seat · per seat/month	Standalone · Fixed
Professional	USD 299 monthly $299 per seat/month	Seat · per seat/month	Standalone · Fixed
Advanced	USD 399 monthly $399 per seat/month	Seat · per seat/month	Standalone · Fixed
Contact sales	Contact sales Contact sales	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Brand24

Individual

Plan card 3 keywords: Included
Plan card 2,000 mentions per month: Included
Plan card 1 user: Included
Plan card AI sentiment analysis: Included

Team

Plan card 7 keywords: Included
Plan card 10,000 mentions per month: Included
Plan card Unlimited users: Included
Plan card Hourly updates: Included

Pro

Plan card 12 keywords: Included
Plan card 40,000 mentions per month: Included
Plan card Real-time updates: Included
Plan card Priority support: Included

Business

Plan card 25 keywords: Included
Plan card 100,000 mentions per month: Included
Plan card Advanced reports: Included
Plan card Real-time updates: Included

Enterprise

Plan card Custom keyword count: Included
Plan card Custom mention limit: Included
Plan card Unlimited users: Included
Plan card Priority support: Included

Sprout Social

Standard

Highlights 5 social profiles: Included
Highlights Consolidated inbox and collaboration tools: Included
Highlights Keyword and location monitoring: Included
Highlights Trellis AI agent: Included
Highlights Review management: Included

Professional

Highlights Unlimited social profiles: Included
Highlights Message tagging: Included
Highlights Extensive competitor, tag and paid insights: Included
Highlights Enhance Post by AI Assist: Included

Advanced

Highlights Enhance Reply by AI Assist: Included
Highlights Sentiment in the Smart Inbox and Reviews: Included
Highlights The Sprout API and Helpdesk integrations: Included
Highlights Team productivity and social customer care reports: Included
Highlights Message Spike Alerts: Included

Contact sales

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Brand24

August 27, 2026 Source
- Individual: USD 249 monthly · USD 199 / month with annual commitment
- Team: USD 349 monthly · USD 299 / month with annual commitment
- Pro: USD 499 monthly · USD 399 / month with annual commitment
- Business: USD 699 monthly · USD 599 / month with annual commitment
- Enterprise: USD 1499 / month with annual commitment

Sprout Social

August 27, 2026 Source
- Standard: USD 199 monthly
- Professional: USD 299 monthly
- Advanced: USD 399 monthly
- Contact sales: Contact sales