Brand24 vs InstantDM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Brand24

See full pricing history

USD · US · source: brand24.com

Plan	Pricing	Charged by	Offer type
Individual	USD 249 monthly · USD 199 / month with annual commitment $ 249 per month $ 199 per month, billed annually	Flat	Standalone · Fixed
Team	USD 349 monthly · USD 299 / month with annual commitment $ 349 per month $ 299 per month, billed annually	Flat	Standalone · Fixed
Pro Highlighted	USD 499 monthly · USD 399 / month with annual commitment $ 499 per month $ 399 per month, billed annually	Flat	Standalone · Fixed
Business	USD 699 monthly · USD 599 / month with annual commitment $ 699 per month $ 599 per month, billed annually	Flat	Standalone · Fixed
Enterprise	USD 1499 / month with annual commitment from $ 1499 per month, billed annually	Flat	Standalone · Starting at

InstantDM

See full pricing history

USD · US · source: instantdm.com

Plan	Pricing	Charged by	Offer type
Free	Free Free plan — 500 DM credits per month	Flat · free plan; monthly DM-credit allowance	Standalone · Free
Legend Pro Highlighted	USD 12 monthly · USD 9.99 / month with annual commitment Legend Pro — $12/month; $9.99/month billed yearly (2 months free)	Flat · per month; yearly toggle shows monthly equivalent and 2 months free	Standalone · Fixed
Trendsetter	USD 29.99 monthly · USD 24.99 / month with annual commitment Trendsetter — $29.99/month; $24.99/month billed yearly (2 months free)	Flat · per month; yearly toggle shows monthly equivalent and 2 months free	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Brand24

Individual

Highlights Keywords: 3

Included
Highlights Mentions: 2K / mo

Included
Highlights Users: 1

Included
Highlights Update frequency: every 12h

Included
AI features AI Sentiment Analysis: Included
Support & Success Chat Support: Excluded
Filtering Lightning Search: Excluded
AI features AI Events Detection: Excluded
AI features AI Brand Assistant: Excluded
AI features AI Insights: Excluded
AI features Topic Analysis: Excluded
AI features Smart Context Search: Excluded
AI features AI Visibility module: Limited

Team

Highlights Keywords: 7

Included
Highlights Mentions: 10k / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: every hour

Included
Support & Success Chat Support: Included
AI features AI Sentiment Analysis: Included
Filtering Lightning Search: Excluded
AI features AI Events Detection: Excluded
AI features AI Brand Assistant: Excluded
AI features AI Insights: Excluded
AI features Topic Analysis: Excluded
AI features Smart Context Search: Excluded
AI features AI Visibility module: Limited

Pro

Highlights Keywords: 12

Included
Highlights Mentions: 40K / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: for 2 projects

Included
AI features Topic Analysis: Up to 2 projects

Included
AI features Smart Context Search: Add-on

Limited
AI features AI Visibility module: Add-on

Limited

Business

Highlights Keywords: 25

Included
Highlights Mentions: 100K / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: for 5 projects

Included
AI features Topic Analysis: Unlimited

Included
AI features Smart Context Search: Add-on

Limited
Support & Success Client Success Lead: Included
Reporting and Alerting Advanced Reports: Included
AI features AI Visibility module: Add-on

Limited

Enterprise

Highlights Keywords: Custom keyword count

Included
Highlights Mentions: Custom mentions limit

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: Unlimited

Included
AI features Topic Analysis: Unlimited

Included
AI features Smart Context Search: Included
Support & Success Client Success Lead: Included
Reporting and Alerting Advanced Reports: Included
Support & Success Dedicated consulting: Included
AI features AI Visibility module: Included

InstantDM

Free

Official homepage offer DM credits: 500 per month

Limited

Legend Pro

Feature comparison Automations: Unlimited; safety limit 750 per hour

Limited
Feature comparison Unlimited posts: Included
Feature comparison Unlimited stories: Included
Feature comparison DM automation: Included
Feature comparison Collect email in DM: Included
Plan card Collect phone number in DM: Included
Feature comparison Custom trigger words: Unlimited

Included
Feature comparison Replies for direct DMs: Included
Feature comparison Follow for link: Included
Feature comparison Button links: Included
Feature comparison AI comment reply: Included
Feature comparison DM for link: Included
Feature comparison Follow-up messages: Included
Feature comparison Custom flows: Unlimited

Included
Feature comparison Audience city analytics: Included
Feature comparison Trending mode: Included
Feature comparison Instagram safety limit: Included
Feature comparison Smart DM failure handling: Included
Feature comparison Smart welcome message: Included
Feature comparison Auto overload handler: Included
Feature comparison Smart slowdown mode: Included
Feature comparison Contacts access: Limited

Limited
Feature comparison Support: Email

Limited
Feature comparison API access: webhooks and send message/comment: Excluded
Official pricing offer Free trial: 7 days; no credit card; cancel anytime

Limited

Trendsetter

Feature comparison Automations: Truly unlimited

Included
Feature comparison Unlimited posts: Included
Feature comparison Unlimited stories: Included
Feature comparison DM automation: Included
Feature comparison Collect email in DM: Included
Plan inheritance Collect phone number in DM: Included
Feature comparison Custom trigger words: Unlimited

Included
Feature comparison Replies for direct DMs: Included
Feature comparison Follow for link: Included
Feature comparison Button links: Included
Feature comparison AI comment reply: Included
Feature comparison DM for link: Included
Feature comparison Follow-up messages: Included
Feature comparison Custom flows: Unlimited

Included
Feature comparison Audience city analytics: Included
Feature comparison Trending mode: Included
Feature comparison Instagram safety limit: Included
Feature comparison Smart DM failure handling: Included
Feature comparison Smart welcome message: Included
Feature comparison Auto overload handler: Included
Feature comparison Smart slowdown mode: Included
Feature comparison Contacts access: Unlimited

Included
Feature comparison Support: Email and WhatsApp

Included
Feature comparison API access: webhooks and send message/comment: Included
Plan card Advanced account safety mode: Included
Plan card Advanced dashboards: Included
Plan card Viral Mode handler: Included
Official pricing offer Free trial: 7 days; no credit card; cancel anytime

Limited

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Brand24

September 21, 2026
Official pricing page
- Individual: USD 249 monthly · USD 199 / month with annual commitment
- Team: USD 349 monthly · USD 299 / month with annual commitment
- Pro: USD 499 monthly · USD 399 / month with annual commitment
- Business: USD 699 monthly · USD 599 / month with annual commitment
- Enterprise: USD 1499 / month with annual commitment
August 27, 2026
Official pricing page
- Individual: USD 249 monthly · USD 199 / month with annual commitment
- Team: USD 349 monthly · USD 299 / month with annual commitment
- Pro: USD 499 monthly · USD 399 / month with annual commitment
- Business: USD 699 monthly · USD 599 / month with annual commitment
- Enterprise: USD 1499 / month with annual commitment

InstantDM

August 29, 2026
Official pricing page
- Free: Free
- Legend Pro: USD 12 monthly · USD 9.99 / month with annual commitment
- Trendsetter: USD 29.99 monthly · USD 24.99 / month with annual commitment