Brand24 vs Iconosquare

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Brand24

See full pricing history

USD · US · source: brand24.com

Plan	Pricing	Charged by	Offer type
Individual	USD 249 monthly · USD 199 / month with annual commitment $ 249 per month $ 199 per month, billed annually	Flat	Standalone · Fixed
Team	USD 349 monthly · USD 299 / month with annual commitment $ 349 per month $ 299 per month, billed annually	Flat	Standalone · Fixed
Pro Highlighted	USD 499 monthly · USD 399 / month with annual commitment $ 499 per month $ 399 per month, billed annually	Flat	Standalone · Fixed
Business	USD 699 monthly · USD 599 / month with annual commitment $ 699 per month $ 599 per month, billed annually	Flat	Standalone · Fixed
Enterprise	USD 1499 / month with annual commitment from $ 1499 per month, billed annually	Flat	Standalone · Starting at

Iconosquare

See full pricing history

EUR · US · source: www.iconosquare.com

Plan	Pricing	Charged by	Offer type
Free	Free €0/month after the trial	Flat · per month	Standalone · Free
Launch	EUR 33 / month with annual commitment €33/month billed yearly	Flat · per month	Standalone · Fixed
Scale	EUR 69 / month with annual commitment €69/month billed yearly	Flat · per month	Standalone · Fixed
Excel	EUR 116 / month with annual commitment €116/month billed yearly	Flat · per month	Standalone · Fixed
Custom	Contact sales Custom pricing from 20 social profiles	Flat · per month	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Brand24

Individual

Highlights Keywords: 3

Included
Highlights Mentions: 2K / mo

Included
Highlights Users: 1

Included
Highlights Update frequency: every 12h

Included
AI features AI Sentiment Analysis: Included
Support & Success Chat Support: Excluded
Filtering Lightning Search: Excluded
AI features AI Events Detection: Excluded
AI features AI Brand Assistant: Excluded
AI features AI Insights: Excluded
AI features Topic Analysis: Excluded
AI features Smart Context Search: Excluded
AI features AI Visibility module: Limited

Team

Highlights Keywords: 7

Included
Highlights Mentions: 10k / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: every hour

Included
Support & Success Chat Support: Included
AI features AI Sentiment Analysis: Included
Filtering Lightning Search: Excluded
AI features AI Events Detection: Excluded
AI features AI Brand Assistant: Excluded
AI features AI Insights: Excluded
AI features Topic Analysis: Excluded
AI features Smart Context Search: Excluded
AI features AI Visibility module: Limited

Pro

Highlights Keywords: 12

Included
Highlights Mentions: 40K / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: for 2 projects

Included
AI features Topic Analysis: Up to 2 projects

Included
AI features Smart Context Search: Add-on

Limited
AI features AI Visibility module: Add-on

Limited

Business

Highlights Keywords: 25

Included
Highlights Mentions: 100K / mo

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: for 5 projects

Included
AI features Topic Analysis: Unlimited

Included
AI features Smart Context Search: Add-on

Limited
Support & Success Client Success Lead: Included
Reporting and Alerting Advanced Reports: Included
AI features AI Visibility module: Add-on

Limited

Enterprise

Highlights Keywords: Custom keyword count

Included
Highlights Mentions: Custom mentions limit

Included
Highlights Users: Unlimited

Included
Highlights Update frequency: Realtime

Included
Support & Success Priority support: Included
Filtering Lightning Search: Included
AI features AI Sentiment Analysis: Included
AI features AI Events Detection: Included
AI features AI Brand Assistant: Included
AI features AI Insights: Unlimited

Included
AI features Topic Analysis: Unlimited

Included
AI features Smart Context Search: Included
Support & Success Client Success Lead: Included
Reporting and Alerting Advanced Reports: Included
Support & Success Dedicated consulting: Included
AI features AI Visibility module: Included

Iconosquare

Free

Plan card 2 social profiles: Included
Plan card 1 user: Included
Plan card 10 posts per month per profile: Included
Plan card Basic analytics: Included

Launch

Plan card 5 social profiles: Included
Plan card 1 user: Included
Plan card 100 posts per month: Included
Plan card Standard analytics and reports: Included

Scale

Plan card 5 social profiles: Included
Plan card 3 users: Included
Plan card Unlimited posts: Included
Plan card Social inbox and listening: Included

Excel

Plan card 5 social profiles: Included
Plan card 6 users: Included
Plan card White-label reporting: Included
Plan card Unlimited data retention: Included

Custom

Plan card 20 or more social profiles: Included
Plan card Flexible users: Included
Plan card Dedicated customer success manager: Included
Plan card API access: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Brand24

September 21, 2026
Official pricing page
- Individual: USD 249 monthly · USD 199 / month with annual commitment
- Team: USD 349 monthly · USD 299 / month with annual commitment
- Pro: USD 499 monthly · USD 399 / month with annual commitment
- Business: USD 699 monthly · USD 599 / month with annual commitment
- Enterprise: USD 1499 / month with annual commitment
August 27, 2026
Official pricing page
- Individual: USD 249 monthly · USD 199 / month with annual commitment
- Team: USD 349 monthly · USD 299 / month with annual commitment
- Pro: USD 499 monthly · USD 399 / month with annual commitment
- Business: USD 699 monthly · USD 599 / month with annual commitment
- Enterprise: USD 1499 / month with annual commitment

Iconosquare

August 27, 2026
Official pricing page
- Free: Free
- Launch: EUR 33 / month with annual commitment
- Scale: EUR 69 / month with annual commitment
- Excel: EUR 116 / month with annual commitment
- Custom: Contact sales