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Bento vs Workshop

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: bentonow.com

Plan Pricing Charged by Offer type
Marketing Platform — Standard Highlighted
USD 29 monthly · USD 29 / month with annual commitment

$29/mo for up to 5,000 Active Users *

Unit · Active Users * Standalone · Usage based

USD · US · source: useworkshop.com

Plan Pricing Charged by Offer type
Essential
USD 250 monthly

Most basic plan starts at $250/month

Flat · starting per month Standalone · Starting at
Enhanced
Contact sales

Custom

Flat · custom internal communications plan Standalone · Contact sales
Premium
Contact sales

Custom

Flat · custom global communications plan Standalone · Contact sales
Enterprise
Contact sales

Talk to sales

Flat · large organization plan Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights

Active Users included

Up to 5,000

Included

Highlights

Pricing beyond included Active Users

$0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included

Highlights

Unlimited marketing sends

Included

Highlights

Automations included

Included

Highlights

Team seats included

Included

Highlights

Email marketing

Included

Highlights

Marketing automation

Included

Highlights

Segmentation

Included

Highlights

CRM

Included

Highlights

Forms and popups

Included

Highlights

Ecommerce integrations

Included

Highlights

Custom domains

Included

Highlights

Deliverability help included

Included

Highlights

Reports

Included

Workshop

Essential

Plan card

Unlimited users and templates

Included

Plan card

AI-powered email creation

Included

Plan card

Brand kit

Included

Plan card

Campaign reporting and analytics

Included

Enhanced

Plan card

Everything in Essential

Included

Plan card

Audience segmentation

Included

Plan card

Merge tags and personalization

Included

Plan card

Dedicated account management

Included

Premium

Plan card

Automated employee journeys

Included

Plan card

Language translation

Included

Plan card

Time-zone sending

Included

Plan card

HRIS integrations

Included

Enterprise

Plan card

Enterprise onboarding

Included

Plan card

Strategic account management

Included

Plan card

99.9% uptime guarantee

Included

Plan card

Support response SLA

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

  1. Source
    • Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

Workshop

  1. Source
    • Essential: USD 250 monthly
    • Enhanced: Contact sales
    • Premium: Contact sales
    • Enterprise: Contact sales