Bento vs VerticalResponse

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

VerticalResponse

See full pricing history

USD · US · source: verticalresponse.com

Plan	Pricing	Charged by	Offer type
Basic	USD 13 monthly $13/month for fewer than 500 contacts	Flat · per month	Standalone · Fixed
Pro Highlighted	USD 19 monthly $19/month for fewer than 500 contacts	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

VerticalResponse

Basic

Plan card Unlimited emails: Included
Plan card Landing pages: Included
Plan card Core email marketing features: Included

Pro

Plan card Email automation: Included
Plan card Advanced campaign reporting: Included
Plan card Test Kit credits: 10

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

VerticalResponse

August 27, 2026 Source
- Basic: USD 13 monthly
- Pro: USD 19 monthly