Bento vs Smore

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

Smore

See full pricing history

USD · US · source: www.smore.com

Plan	Pricing	Charged by	Offer type
Basic	USD 8.25 / month with annual commitment $99/year standard price	Flat · per month billed yearly	Standalone · Fixed
Pro Highlighted	USD 14.92 / month with annual commitment $179/year standard price	Flat · per month billed yearly	Standalone · Fixed
Premium	USD 24.92 / month with annual commitment $299/year standard price	Flat · per month billed yearly	Standalone · Fixed
Teams	Contact sales Request a quote	Flat · school and district teams	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

Smore

Basic

Plan card Unlimited newsletters: Included
Plan card 5,000 monthly email sends: Included
Plan card Customizable designs: Included
Plan card Advanced analytics: Included

Pro

Plan card 15,000 monthly email sends: Included
Plan card Automatic translation: Included
Plan card Custom and Canva headers: Included
Plan card Brand logo support: Included

Premium

Plan card 30,000 monthly email sends: Included
Plan card Everything in Pro: Included
Plan card Priority support: Included
Plan card Newsletter analytics: Included

Teams

Plan card Starting at five users: Included
Plan card Brand kits: Included
Plan card Real-time collaboration: Included
Plan card Enhanced analytics: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

Smore

August 27, 2026 Source
- Basic: USD 8.25 / month with annual commitment
- Pro: USD 14.92 / month with annual commitment
- Premium: USD 24.92 / month with annual commitment
- Teams: Contact sales