Bento vs SendPulse

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

SendPulse

See full pricing history

USD · US · source: sendpulse.com

Plan	Pricing	Charged by	Offer type
Free	Free Free plan	Flat · per month	Standalone · Free
Standard	USD 9.6 / month with annual commitment $9.60/month billed annually for up to 500 subscribers	Flat · per month	Standalone · Fixed
Pro Highlighted	USD 11.52 / month with annual commitment $11.52/month billed annually for up to 500 subscribers	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

SendPulse

Free

Plan card Emails: 15,000 per month

Included
Plan card Subscribers: Up to 500

Included
Plan card Basic automation: Included

Standard

Plan card Unlimited emails: Included
Plan card A/B testing: Included
Plan card Static subscriber segmentation: Included

Pro

Plan card Dynamic segmentation: Included
Plan card Re-engagement emails: Included
Plan card Account users: 10

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Bento

August 27, 2026 Source
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

SendPulse

August 27, 2026 Source
- Free: Free
- Standard: USD 9.6 / month with annual commitment
- Pro: USD 11.52 / month with annual commitment